If you’ve been around the internet, well, ever, you’ve encountered a landing page — a page whose sole purpose is to usually grab your email address in exchange for something such as an e-book or a free internet course of sorts.
They’re useful tools for businesses and most everyone could get a good use for one.
There used to be only two ways you could score a landing page for yourself.
You can always do it yourself and make one for yourself by relying on your eye and coding skills in order to make a beautiful landing page that can put in the work for you. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
Asking for expert help might even be an option since you would not be able to do it yourself. You’d have to surrender to designers and developers who would play a psychological, verbal and financial tug-of-war with you as you build exactly what you need to construct.
Thank god there’s a third path these days.
That is where Leadpages comes in.
It introduces itself as a tool that will make it possible for you to make your landing pages on your own, without the need to know any code, with simple and great outcomes. A major participant in landing page builders, it is going to provide you templates to play around with to get the task done. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the answer to all of your problems? Is it worth it? What are its strengths and weaknesses?
Let’s jump in and find out!
Lead By Features Why Use Leadpages Over Pardot
Leadpages was established in 2010 by Clay Collins over at Minneapolis. Equipped with a team comprised of conversion-marketing pros and tech service staff whose passion you can feel through a display of a smartphone, the business has over 45,000 users and is widely considered as one of the greatest options that can help build most of any online businesses. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
Among the greatest things they have done is how they’ve made one of the most effective growth programs out there, but was able to make it simple to use and not overtly complicated. Upon using it, you’ll quickly find out that it’s pretty new user friendly.
For new users out there, that really sets the tone for what Leadpages is all about.
And once you’ve shed the fear of using something new, you’ll discover how fantastic it is for you and your business.
Certainly one of the gems, and really a business standout, are their own templates. They have over a 150+ beautifully designed templates ready to use, all of which are categorized by purpose and industry, and therefore are even mobile friendly.
Whatever your requirements may be, whether it’s a giveaway or something to catch their eye and data — they’ll have it.
There are two kinds of templates ready for individuals: Standard and Drag and Drop. Among the disadvantages to them though is you don’t really have a lot of space to personalize them. Sadly, the standard template can’t really be touched or changed even if they said it could be.
Not everything is perfect though as using the Drag and Drop editor, a glitch occurs making the boundaries look off. When you drag a specific element in, at times it snaps into the wrong place so that can be a bit frustrating. And in the cases wherein you delete elements that you don’t agree with, the blank spaces need to be filled up by you.
Are these major defects? No, of course not. They’re not detrimental for you getting what you need. But they could get in the way of a smooth experience, and these are some things you should be ready for.
Leadpages isn’t limited to just making landing pages, but can also be used to create other useful and powerful tools. Why Use Leadpages Over Pardot
In the end, for them to become this popular, they will need to possess more than just the basics in their arsenal. After all, what kind of pioneer would limit themselves?
One really good example is”Leadboxes” — essentially beautifully designed pop-ups that’ll enable you to reach your mark, without it being bothersome. You may also go for an option to track your customer’s interactions with your pop up, allowing you to view and access data which will help you ascertain its effectiveness.
Coupled with Google Analytics, this can enable you to see exactly what works and what doesn’t so that you can evaluate your next actions.
They also allow you to make your personal alert bars — small bars found at the top of your browser display that usually alerts you to a purchase or even a promo. Besides being a helpful addition, Leadpages has made it so it’s easy to design!
And needless to say, you will find Leadlinks — Links you can embed in an email so that all the receivers have to do is click and they will automatically opt-in. Having an easy sign up option is always a fantastic answer to people’s dislike for complicated or time consuming sign-up processes.
A good thing which Leadpages didn’t overlook was appropriate integration. They took the lead with that and it’s insanely helpful.
In terms of connectivity, you’re empowered to connect your Leadpages to pretty much anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Ads and over 40+ other options — in a universe where connectivity and data mean so much, being this incorporated is a massive, huge boon for you.
Lead By Price
Leadpages isn’t exactly cheap, but that is not to say it isn’t worth it. It’s worth more than the price you pay, we believe.
The standard plan of Leadpages is $37 per month. It can go down to $25 or even $17 a month if you opt for the 1-year or 2-year plan, respectively. Why Use Leadpages Over Pardot
When you want to really get serious though, and go for things such as AB testing, Leaddigits and Leadlinks, then you should go for the Pro Plan at $79 per month. Much like the normal plan, should you commit to a longer plan, you can get it at $49 a month or $24 a month to get a 1-year or 2-year commitment, respectively.
And finally there is the Advanced Plan Lead pages, which they advocate for marketing teams and agencies. This is where they pull out all the big guns and give you pretty much everything. Here, you can purchase it for $159 per month for a 2-year lock , or at $199 a month for an yearly plan.
There isn’t a monthly price option for Advanced though, so take note.
Should you add this up, even in the standard plan on a 1-year commitment you are going to be spending $300. Which can be little hefty, yes. But again, for all you are getting, it’s a pretty great deal. It will never be considered as a steal, but you can say value for money for sure.
And for what it’s worth, they offer a 14-day trial as well as a 30-day Money-Back Guarantee. So in case it’s not for you, it’s easy enough to rectify this decision.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And In all honesty, we believe it is very much worth it.
It is super beginner friendly thanks to its drag and drop editor, you have over 200+ free templates to choose from (and of course some extra paid ones) and it has excellent integration for email marketing solutions, webinars, etc.
And that’s just the beginning.
While it does have cons like the limited ability to tinker around with templates, how you can not layout the reactive version of your page as well as the cost — which may be a little steep in the least expensive plan without great features such as A/B test webpages — the pros outweigh the cons.
So next time you need a landing page, make sure to land your decision on Leadpages. It makes creating stunning landing pages that can help you do exactly what you have to do so damn simple without sacrificing quality. And in a universe where everything is so fast and so personalized, wouldn’t you need to lead with ease?
FREQUENTLY ASKED QUESTIONS Why Use Leadpages Over Pardot
Q: Can I connect whatever I construct with Leadpages to my domain?
A: Yes! Every page printed with Leadpages is hosted on our servers at your Leadpages domain. If you already have domain, it is really easy to link your domain to your leadpages account and publish it to the domain of your choosing.
Q: Can I simply try Leadpages first, or do I need to go all in off the bat?
A: Leadpages gives out a 14-day free trial that you can check out so you can see what they have to offer!
Q: Is the Leadpages free trial a restricted version?
A: No, you are going to get free, unlimited access to your chosen Leadpages plan. You may use it as if you were a paying customer for 14-days, no strings attached. Once the 14 days are up, you’ll automatically become a paid subscriber, so be sure to cancel before that, in case you’re not convinced you need Leadpages in your life .
Q: Could Leadpages replace my site?
A: Yes. It can work as a supplement to your current website, or replace it entirely in the event that you’d like it to. With Leadpages‘s simple to use resources, it is definitely in your reach.