If you’ve been on the internet well, ever, you’ve encountered a landing page — a page whose sole purpose is to usually grab your email address in exchange for something like an e-book or a free online class of sorts.
They’re useful tools for business and most everyone could find a good use for one.
Before, there were two routes you could take so as to land yourself a wonderful landing page.
You could build one yourself from the ground up, relying on coding and your own eye and strengths to create something that was both functional and aesthetically appeasing.
If you couldn’t do it yourself since it wasn’t your expertise, you could turn to other people and ask for their professional help. You would surrender yourself to designers and developers as you played a mental, verbal and financial tug-of-war as you build what you need to build.
Thank god there’s a third path these days.
That’s where Leadpages comes in.
It presents itself as a tool that will make it possible for you to create your landing pages yourself, without the need to know any code, with simplicity and terrific results. A major player in landing page builders, it’ll provide you templates to play around with to get the job done.
So is it the solution to all of your problems? Is it worth it? What are its strengths and weaknesses?
Let’s jump in and find out!
Lead By Features What is Leadpages?
Leadpages was established in 2010 by Clay Collins over in Minneapolis. Equipped with a team comprised of conversion-marketing specialists and a tech support team whose warmth you can feel through a screen of a phone, the company has over 45,000 users and is widely considered as one of the best options which will help build most of any online companies.
Among the best things they have done is how they’ve made one of the most powerful growth tools on the market, but managed to make it simple to use and not overtly complicated. Using it won’t feel like you need to take a crash course and cram just to be able to get started.
For new users out there, that really sets the tone for what Leadpages is all about.
And as soon as you’re over the fear of using it, the apprehension that comes with a new tool, it is easy to dive deep into the features they offer and see how powerful it truly is.
One of the gems, and truly an industry standout, are their own templates. They have more than a 150+ beautifully designed templates ready to use, all of which are categorized by industry and purpose, and are even mobile friendly.
Anything you may need — from a capture template to a landing page for a giveaway, to page for a free guide, odds are, the template you need is right there and ready for you.
There are two types of templates ready for people: Standard and Drag and Drop. One of the disadvantages for them though is that you don’t actually have a lot of room to customize them. The standard templates can’t be edited, even if they claim it can be.
And when using the Drag and Drop editor, there is a flaw in the design where the widget boundaries are somewhat off. When you drag a specific element in, sometimes it snaps into the incorrect place so that may be somewhat frustrating. And if you delete certain elements which don’t work for you, there’s a tendency for there to be spaces you need to fill up.
Are these major flaws? No, of course not. They are not detrimental to you getting what you need. However, they could get in the way of a smooth experience, and these are something you should be prepared for.
Besides the landing pages itself, Leadpages also can help you create other powerful tools.
After all, for them to be this popular, they need to have more than just the basics in their arsenal. What kind of industry leader wouldn’t?
One really good example would be their “Leadboxes” — basically beautifully designed pop-ups that’ll help you hit your mark, without it being annoying. You can even go for the option to track your visitor’s interactions with your pop-up, letting you view and access data that can allow you to determine its effectiveness.
Coupled with Google Analytics, this can help you see what works and what doesn’t so you can evaluate your next steps.
They also allow you to produce your own alert bars — small bars on top of your browser’s screens that typically alerts you to a sale or a promo. Apart from being a helpful addition, Leadpages has made it so that it’s easy to design!
And of course, there are Leadlinks — Links you can embed in an email so that all the recipient has to do is click and they’ll automatically opt-in. Since people are usually allergic to complex sign ups, having this easy option is a big plus on your side.
1 good thing that Leadpages did not forget was well done integration. They took the lead with that and it is insanely useful.
You can connect your Leadpages with pretty much any email, payment processor, social medium platform, analytics program and more. Google Analytics, Facebook Ads and more than 40+ other options — in a world where data and connectivity mean so much, being this integrated is a huge, huge boon for you.
Lead By Price What is Leadpages?
Leadpages isn’t exactly cheap, but that is not to say it isn’t worth it. You more than get wat you are paying for.
The Standard Plan of Leadpages is $37 a month. It can go down to $25 or even $17 per month if you opt for the 1-year or 2-year plan, respectively.
If you want to get serious with it, and come armed with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you about $79 per month. Much like the Standard Plan, if you commit to a longer plan, you can get it at either $49 per month of $24 per month for a 1-year or 2-year commitment, respectively.
And then there’s the Advanced Plan Lead pages, which they recommend for marketing teams and agencies. This is where they pull out all the big guns and offer you pretty much everything. Here, you can get it for $159 for a 2-year lock in, or at $199 per month for an annual plan.
You can’t go monthly with Advanced.
If you add it up, even at the Standard Plan on a 1-year commitment, you’ll be spending $300 bucks. Which can be bit hefty, yes. But then again, for everything you’re getting, it’s a fairly good deal. It will never be considered as a steal, but you can say value for money for certain.
And for what it’s worth, they offer a 14-day trial as well as a 30-day Money-Back Guarantee. So in case it’s not for you, it’s easy enough to rectify that choice.
Doesn’t that make you happy? You’ll be so happy you’ll be like this smiling entrepreneur right here:
Lead by Worth What is Leadpages?
So at the end of the day, is Leadpages worthwhile? Deciding on software is such a crucial decision for business!
And our honest answer is, Yes, Leadpages is very much worth it.
It’s super beginner friendly thanks to its drag and drop editor, you have over 200+ free templates to pick from (not to mention some extra paid ones) and it has wonderful integration for email marketing services, webinars, etc..
And that’s only the tip of the iceberg, frankly.
While it does have disadvantages like the limited ability to tinker around with templates, how you can not design the responsive version of your page in addition to the cost — which can be already somewhat steep at the cheapest plan without fantastic features like A/B test pages — the pros outweigh the disadvantages. (I just want to add that A/B testing is super important because data-driven decisions are what makes businesses grow!)
So when you need to make that next landing page, honestly, go for Leadpages. It makes creating stunning landing pages which can help you do what you need to do so damn simple without sacrificing quality. And in a world where everything is so fast and so personalized, wouldn’t you want to lead with ease?
What is Leadpages?
Frequently Asked Questions What is Leadpages?
Q: Can I connect whatever I build with Leadpages to my domain?
A: Yes! Every page published with Leadpages is hosted on our servers at your Leadpages domain. If you already have domain, it is really easy to link your domain to your leadpages account and publish it to the domain of your choosing.
Q: Could I just try Leadpages first, or do I need to commit right off the bat?
A: Leadpages offers a 14-day free trial for you to test out what they have to offer!
Q: When I use the Free Trial, will the version of Leadpages I’ll be using be restricted?
A: No, you’ll get free, unlimited access to your preferred Leadpages plan. You can use it as if you were a paying customer for14-days, no strings attached. After the 14 days, you will become a paid subscriber so if it is not for you, you really have to cancel beforehand.
Q: Can Leadpages replace my site?
A: Yes. It can act as a supplement to your current website, or replace it entirely if you want it to. With Leadpages’s simple to use tools, it’s definitely within your reach.