If you’ve been on the internet well, ever, you’ve encountered a landing page — a page whose sole purpose is to usually grab your email address in exchange for something like an e-book or a free online course of sorts.
They are useful tools for business and most everyone could find a good use for one.
Before, there were two paths you could take in order to land yourself a wonderful landing page.
You could build one yourself from the bottom up, relying on coding and your eye and strengths to make something that was both functional and aesthetically appeasing.
If you couldn’t do it yourself since it wasn’t your expertise, you could turn to other people and ask for their professional help. You would surrender yourself to designers and developers as you played a mental, verbal and financial tug-of-war as you build what you need to build.
Thank god there’s a third path these days.
That’s where Leadpages comes in.
It presents itself as a tool that will make it possible for you to create your landing pages on your own, without the need to know any code, with ease and terrific results. A significant player in landing page builders, it’ll provide you templates to play around with to get the job done.
So is it the solution to all your problems? Is it worth it? What are its strengths and weaknesses?
Let’s jump in and find out!
Lead By Features What is Leadpages Used for
Leadpages was established in 2010 by Clay Collins over in Minneapolis. Equipped with a team comprised of conversion-marketing pros and a tech service team whose warmth you can feel through a screen of a phone, the company has over 45,000 users and is widely considered as one of the best options which can help build most of any online businesses.
Among the best things they have done is how they have made one of the most powerful growth tools out there, but managed to make it simple to use and not at all complicated. Using it won’t feel like you have to take a crash course and cram just to have the ability to get started.
For new users out there, that really sets the tone for what Leadpages is all about.
And as soon as you’re over the fear of using it, the apprehension that comes with a new tool, it is easy to dive deep into the features they offer and see how powerful it truly is.
One of their gems, and really an industry standout, are their own templates. They have more than a 150+ superbly designed templates ready to use, all of which are categorized by purpose and industry, and are even mobile friendly.
Whatever you may need — from a capture template to a landing page for a giveaway, to page for a free guide, odds are, the template you need is right there and ready for you.
There are two kinds of templates ready for people: Standard and Drag and Drop. One of the cons for them though is that you don’t really have a great deal of room to customize them. The standard templates can not be edited, even if they claim it can be.
And when using the Drag and Drop editor, there’s a flaw in the design where the widget boundaries are somewhat off. When you drag a specific element in, sometimes it snaps into the wrong place so that may be somewhat frustrating. And if you delete certain elements that don’t work for you, there is a tendency for there to be spaces you need to fill up.
Are these major flaws? No, of course not. They are not detrimental to you getting what you need. However, they can get in the way of a smooth experience, and these are something you should be ready for.
Aside from the landing pages itself, Leadpages also helps you create other powerful tools.
After all, for them to be this popular, they need to have more than just the basics in their arsenal. What kind of industry leader wouldn’t?
One really good example would be their “Leadboxes” — basically beautifully designed pop-ups that’ll help you hit your mark, without it being annoying. You can even go for the option to track your visitor’s interactions with your pop-up, allowing you to see and access data that can allow you to ascertain its effectiveness.
Coupled with Google Analytics, this could enable you to see what works and what doesn’t so you can evaluate your next actions.
They also allow you to make your own alert bars — little bars on top of your browser’s screens that usually alerts you to a sale or a promo. Aside from being a useful addition, Leadpages has made it so that it’s easy to design!
And of course, there are Leadlinks — Links you can embed in an email so that all the recipient has to do is click once and they’ll automatically opt-in. Since people are usually allergic to complex sign ups, having this easy option is a big plus on your side.
One good thing that Leadpages did not forget was proper integration. They took the lead with that and it’s insanely helpful.
You can connect your Leadpages with pretty much any email, payment processor, social medium platform, analytics program and much more. Google Analytics, Facebook Ads and over 40+ other options — in a world where connectivity and data mean so much, being this integrated is a huge, huge boon for you.
Lead By Price What is Leadpages Used for
Leadpages isn’t exactly cheap, but that is not to say it is not worth it. You get wat you’re paying for.
The Standard Plan of Leadpages is $37 a month. It can go down to $25 or even $17 a month if you go for the 1-year or 2-year plan, respectively.
If you want to get serious with it, and come equipped with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you around $79 per month. Much like the Standard Plan, if you commit to a longer plan, you can get it at $49 per month of $24 per month for a 1-year or 2-year commitment, respectively.
And then there’s the Advanced Plan Lead pages, which they recommend for marketing teams and agencies. This is where they pull out all of the big guns and offer you pretty much everything. Here, you can get it for $159 for a 2-year lock , or at $199 a month for an annual plan.
You can’t go monthly with Advanced.
If you add it up, even at the Standard Plan on a 1-year commitment, you’ll be spending $300 bucks. Which could be bit hefty, yes. But then again, for everything you’re getting, it’s a pretty good deal. It will never be considered as a steal, but you can say value for money for sure.
And for what it’s worth, they offer a 14-day trial in addition to a 30-day Money-Back Guarantee. So if it’s not for you, it’s simple enough to rectify that choice.
Doesn’t that make you happy? You’ll be so happy you’ll be like this smiling entrepreneur right here:
Lead by Worth What is Leadpages Used for
So at the end of the day, is Leadpages worthwhile? Deciding on software is such a crucial decision for business!
And our honest answer is, Yes, Leadpages is very much worth it.
It is super beginner friendly thanks to its drag and drop editor, you have over 200+ free templates to choose from (not to mention some additional paid ones) and it has wonderful integration for email marketing services, webinars, etc..
And that’s just the tip of the iceberg, frankly.
While yes, it does have cons like the limited ability to tinker around with templates, how you can’t design the responsive version of your page as well as the cost — which can be already somewhat steep at the cheapest plan without fantastic features like A/B test pages — the pros outweigh the cons. (I just want to add that A/B testing is super important because data-driven decisions are what makes businesses grow!)
So once you need to make that next landing page, honestly, go for Leadpages. It makes creating gorgeous landing pages which can help you do what you need to do so damn easy without sacrificing quality. And in a universe where everything is so fast and so personalized, wouldn’t you want to lead with ease?
What is Leadpages Used for
Frequently Asked Questions What is Leadpages Used for
Q: Can I connect whatever I build with Leadpages to my own domain?
A: Yes! Every page published with Leadpages is hosted on our servers at your Leadpages domain. If you already have domain, it’s really easy to link your domain to your leadpages account and publish it to the domain of your choosing.
Q: Can I just try Leadpages first, or do I need to commit right off the bat?
A: Leadpages offers a 14-day free trial for you to check out what they have to offer!
Q: When I use the Free Trial, will the version of Leadpages I’ll be using be restricted?
A: No, you’ll receive free, unlimited access to your preferred Leadpages plan. You can use it like you were a paying customer for14-days, no strings attached. After the 14 days, you will become a paid subscriber so if it is not for you, you really have to cancel beforehand.
Q: Can Leadpages replace my site?
A: Yes. It can act as a supplement to your existing site, or replace it entirely in case you want it to. With Leadpages’s simple to use tools, it is definitely within your reach.