In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you produce the landing page that you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Unbounce vs Leadpages vs Instapage
Let us start this out by running a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to play around with, fantastic integrations with your favorites, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the ability to produce a full site should you require it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that are especially useful when you’re employed as a team. Unbounce vs Leadpages vs Instapage
In terms of templates, the clear winner concerning the sheer quantity and number is Instapages. They just have a lot more to choose from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have fantastic templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
When it comes to their page editor, however, it is an issue of personal preference because they do their jobs really well, but also in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based design that will help you build your page. It is pretty similar actually to how WordPress allows you to build. It’s a fairly simple and effortless builder which works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the flip side, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form building interface. Nowadays you don’t have to follow a template and alternatively it’s possible to drag and drop your components anywhere on the page.
This allows you freedom to have the design you want. Instapages provides suggestions on how to properly align your components of course — they won’t only leave you with no help — but you’re free to ignore the suggestions and do anything you want.
We won’t say one is far better than other since, at the end daily, it actually boils down to your own preference and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
One facet wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be quite useful as elements you’ll need when building your landing page.
When it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are a number of features in the least expensive plan of Instapages you’ll find just on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That is not to say Instapages is a lousy option. If you want a more free-form editor, regularly collaborate with a team and you also require collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives a plethora of tools that are on par with Instapages, a great editor and offerings which are unique to it such as Leadboxes (that allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to view and try it for yourself, the two platforms offer you 14-day free trials.
For us however, if you only wish to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, using their number one instrument being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you track relevant data and parameters to your analytics — a step over what Google Analytics can provide, enabling you to adjust if needed.
Both tools are pretty easy to use. Leadpages includes two editors that you can use, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite easy to use, with its myriad of templates.
Beginners won’t have much problem picking up how to use the editors after a couple of tries.Overall, they’re both pretty easy tools to understand and use, so it’s a tie in that area.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to appeal to two distinct kinds of men and women that want to create use of their services. Unbounce caters to everybody with only one. Yes it may not be as simple as Leadpage’s, but the excess effort is worth it. Unbounce vs Leadpages vs Instapage
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 a month when compared with Unbounce’s $79 a month when they are both billed annually. That’s a significant monthly difference that may stack-up if used for the future.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to marketing agencies and larger companies. The price point shows as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and provides you all of the luxury tools you’ll need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages to ClickFunnels — that is not inherently 1 to 1 match-up since , they do help you advertise your business, but they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages helps you produce Landing Pages that can enable you to welcome visitors and numerical their clicks into a opt-in and other items, ClickFunnels allows you create Sales Funnels — a series of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels should you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody in your staff which can). If you’d like your marketing strategy to be in a single, if you need it to flow and move to be an orchestra that responds to one yet, this is the ideal choice.
If you are on budget but need to get the job done without sacrificing quality or having to know a single thing about code, then Leadpages is right here for you . Why complicate your life if your business only really needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Unbounce vs Leadpages vs Instapage
So what is the final score?
All of them have different niches, to be sure.
Unbounce gives you flexibility when it comes to creating your webpages, and is a good pick for experienced online entrepreneurs that also have a ready budget .
Instapage is for all those who wish to create landing pages jointly with other people thanks to their great collaboration tools.
No matter how you look at it, objectively, because of its power but its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you wish to push your company forward, If you are in the thick of it and want to present your pride and pleasure a boost, if you want to acquire a marketing increase that is not too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.