In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will help you create the landing page you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what will work best for you!
Leadpages vs Instapages Thrive Leads vs Leadpages
Let’s start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor which makes building landing pages a breeze. You have over 130 templates to play around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the ability to create a complete website should you need it to.
Instapages has a unique grid-free drag and drop interface for their editor, over 200 free templates to use with even more accessible via Envato, a great deal of integrations, analytics created simple, split testing and collaboration tools that’re particularly helpful if you’re employed as a team. Thrive Leads vs Leadpages
In terms of templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They just have so much more to pick from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, without a doubt, but because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor, however, it’s a matter of personal preference since they do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based design that will help you construct your page. It’s pretty similar actually to how WordPress allows you to build. It is a fairly simple and effortless builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form building port. Now you don’t need to obey a template and instead you can drag and drop your own elements anywhere on the page.
This allows you more freedom to get the plan you desire. Instapages will offer suggestions on how to properly align your components of course — they will not just leave you with no guide — but you’re free to ignore the suggestions and do whatever you want.
We will not say one is far better than other since, in the end daily, it really boils down to your own taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite useful as elements you will need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that’s just their cheapest plans.
Yeah, there are some features in the cheapest plan of Instapages you will find only on the next plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we’re going with Leadpages for this one. That is not to mention Instapages is a bad choice. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools that are on par with Instapages, a fantastic editor and offers which are unique to it such as Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, in the event that you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the goal of assisting marketers develop their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters to your analytics — a step above what Google Analytics may provide, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much of a problem picking up how to use the editors after a few attempts.Overall, they’re both pretty easy tools to learn and use, therefore it is a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two types of editors to appeal to two different kinds of men and women that want to make use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Thrive Leads vs Leadpages
In terms of the all critical templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They are pretty good actually, and optimized and designed to be the most successful that they may be.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 a month when they’re both billed annually. That’s a significant monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point shows just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, more affordable and offers you all the high-end tools you’ll have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we’ll be comparing Leadpages with ClickFunnels — which is not inherently 1 to 1 match-up since yes, they do allow you to advertise your organization, however they do it in varying ways.
First, the basics! If Leadpages makes it possible to produce Landing Pages that can help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels allows you produce Sales Funnels — a series of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then it’s clear as to why that is — it’s not anywhere near as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for your client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team which can). If you want your promotion strategy to be all in one, if you require it to flow and move like an orchestra that reacts to a yet, this is the ideal choice.
If you’re on budget but need to get the job done without sacrificing quality or having to know a single thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Thrive Leads vs Leadpages
So what’s the last score?
They all have different markets, to be certain.
Unbounce gives you flexibility when it comes to creating your webpages, and it is a good choice for experienced online marketers who also have a prepared budget .
Instapage is for all those who want to create landing pages jointly with others thanks to their great collaboration tools.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your company forward, If you are already in the thick of it and wish to present your pride and pleasure a boost, if you would like to acquire a marketing increase that isn’t too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.