In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will help you produce the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Sumo vs Leadpages
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, fantastic integrations along with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the capacity to produce a full website should you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are particularly useful when you’re employed as a team. Sumo vs Leadpages
In terms of templates, the clear winner in terms of the sheer number and quantity is Instapages. They simply have so much more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the win.
If it comes to their page editor though, it’s an issue of personal preference because they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor with a grid-based layout to assist you construct your page. It’s pretty similar really to how WordPress lets you build. It is a fairly simple and effortless builder which works especially well if you are all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages uses a free for all, free-form construction port. Nowadays you don’t have to follow a template and instead you can drag and drop your own components anywhere on the page.
This allows you more freedom to have the plan you desire. Instapages provides hints about how to correctly align your components of course — they will not only leave you with no guide — but you are free to ignore the hints and do anything you desire.
We won’t say one is better than other because, in the end the day, it actually boils down to your own taste and style of building. Would you like a guided experience which makes building even simpler and easier, or would you want the ability to do whatever you want to as you produce?
It’s on you.
1 facet wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you’ll need when constructing your landing page.
If it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy option. If you’d like a more free-form editor, work with a team and you also require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers various tools which are on par with Instapages, a fantastic editor and offers which are unique to it like Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous segment, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers develop their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, using their number one instrument being their systematic landing page builder and editor.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, allowing you to adjust if necessary.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners won’t have much problem picking up the best way to use the editors. At the end of the day, these tools are even when it comes to how easy it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the victor. Leadpages offers two types of editors to appeal to two different sorts of people who wish to make use of their solutions. Unbounce caters to everyone with only one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Sumo vs Leadpages
Concerning the all important templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most effective they can be.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 per month when they are both billed yearly. That’s a substantial monthly difference that may stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and provides you all of the luxury tools you will have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages to ClickFunnels — which isn’t inherently 1 to 2 1 match-up since yes, they do allow you to advertise your organization, however they do it in different ways.
First, the basics! If Leadpages helps you create Landing Pages that could help you welcome visitors and covert their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a series of pages which lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference has been established, how do they fare? Well, if you’re judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for your customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
So In conclusion we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you’re on budget but will need to find the job done without sacrificing quality or having to know one thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only wants a one-step landing page?
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Sumo vs Leadpages
So what’s the final score?
They all have different markets, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and is a good choice for experienced online marketers who additionally have a prepared budget in hand.
Thanks to their excellent collaboration tools, Instapage is the choice for those who want to make landing pages jointly with other team members.
No matter how you cut it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your business forward, If you are already in the thick of it and wish to give your pride and joy a increase, if you would like to acquire a marketing increase that is not too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.