In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to create aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you produce the landing page that you want to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Prefinery vs Leadpages
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to fool around with, great integrations with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the capacity to create a full website should you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that are especially helpful if you’re employed as a team. Prefinery vs Leadpages
Concerning templates, the clear winner in terms of the sheer number and quantity is Instapages. They simply have a lot more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design to help you construct your page. It is pretty similar actually to how WordPress allows you to build. It is a pretty simple and effortless builder that works particularly well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid , Instapages employs a free for all, free-form building port. Now you don’t need to follow a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This permits you freedom to get the plan you want. Instapages will offer hints on how to correctly align your components needless to say — they won’t just leave you be with no help — but you are free to ignore the hints and do anything you want.
We won’t say one is far better than other since, in the end the day, it actually boils down to your preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages for this one. That’s not to mention Instapages is a lousy option. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
But from how we are considering it, Leadpages only has more worth for the price it provides. It offers various tools that are on par with Instapages, a fantastic editor and offers that are unique to it such as Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping advertisers develop their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant data and parameters to your analytics — a step over what Google Analytics can provide, enabling you to correct if necessary.
You really won’t have any trouble using either or. Leadpages includes two editors that you can use, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite simple to use, with its army of templates.
After just a few tries, beginners will not have much of a problem picking up how to use the editors. At the end of the day, these programs are equal when it comes to how easy it is to use their editors.
However, if we’re judging on the caliber of the editor, then we’d have to give it to Unbounce. Leadpages provides two types of editors to cater to two distinct sorts of people who want to create use of their services. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Prefinery vs Leadpages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 a month when they’re both billed yearly. That’s a substantial monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to advertising agencies and bigger companies. Even the cost point shows as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, more affordable and provides you all the high-end tools you’ll have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which isn’t inherently 1 to 1 match-up since yes, they do help you market your business, but they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which could enable you to welcome visitors and numerical their clicks into a opt-in and other items, ClickFunnels allows you create Sales Funnels — a set of pages which direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it is not anywhere near as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it gives. If all you really need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team which can). If you’d like your marketing solution to be in a single, if you need it to stream and move like an orchestra that responds to one another, this is the right choice.
If you’re on budget but will need to find the job done without sacrificing quality or having to understand one thing about code, Leadpages is right here for you . If your company only really wants a one-step landing page, why complicate your life.
Keeping it simple occasionally may be the most powerful move you could make.
Who Takes the Lead? Prefinery vs Leadpages
So what is the last score?
They all have various niches, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and it is a fantastic choice for experienced online marketers who also have a prepared budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages together with others.
But overall, the big winner in terms of simplicity, the energy of its editor and it has fantastic budget, is Leadpages. If you’re beginning, and you wish to push your business forward, If you are already in the thick of it and wish to give your pride and joy a increase, if you want to get a marketing boost that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.