In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page that you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Optimizely vs Leadpages
Let’s start this out by running down a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to fool around with, great integrations with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the ability to create a full website should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that are especially helpful when you’re employed as a team. Optimizely vs Leadpages
In terms of templates, the clear winner in terms of the sheer quantity and number is Instapages. They simply have so much more to pick from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have fantastic templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor with a grid-based design to help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly straightforward and effortless builder that works particularly well if you’re all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages uses a free for all, free-form construction interface. Nowadays you do not need to follow a template and alternatively you can drag and drop your elements anywhere on the page.
This allows you more freedom to get the design you want. Instapages will offer hints on how to properly align your elements of course — they won’t just leave you with no guide — but you’re free to ignore the hints and do whatever you desire.
We won’t say one is far better than other since, at the end daily, it really boils down to your taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
One facet wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really helpful as components you will need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 gap on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are some features in the cheapest plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages for this particular one. That is not to mention Instapages is a lousy option. If you want a more well-intentioned editor, work with a team and you also require collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives various tools that are on par with Instapages, a fantastic editor and offerings which are unique for this such as Leadboxes (that permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you would like to see and try it on your own, the two platforms offer you 14-day free trials.
For us however, in the event that you just want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping advertisers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant data and parameters for your analytics — a step over what Google Analytics can offer, allowing you to adjust if needed.
Both tools are rather simple to use. Leadpages includes two editors that you can use, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much of a problem picking up how to use the editors after a few tries.All in all, they’re both pretty easy tools to learn and use, so it’s a tie in that area.
But if we are judging on the caliber of the editor, we would need to give it to Unbounce. Leadpages offers two types of editors to appeal to two different sorts of people who want to create use of their solutions. Unbounce caters to everyone with just one. Yes it may not be as simple as Leadpage’s, but the excess effort is well worth it. Optimizely vs Leadpages
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They’re pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins with it’s standard offering of $37 per month when compared with Unbounce’s $79 per month if they are both billed yearly. That is a significant monthly difference that can stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point reveals just as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and offers you all the luxury tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages that can enable you to welcome visitors and covert their clicks right into an opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages which direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference was established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for your client.
That is not taking a knock on Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your team that can). If you want your marketing solution to be in a single, if you require it to stream and move like an orchestra that reacts to a another, this is the right option.
If you’re on budget but will need to get the job done without sacrificing quality or having to know one thing about code, then Leadpages is right here for you personally. If your company only really wants a one-step landing page, why complicate your life.
Keeping it simple occasionally may be the most effective move you could create.
Who Takes the Lead? Optimizely vs Leadpages
So what’s the final score?
They all have different niches, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to make landing pages together with their team.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you want to push your company forward, If you are already in the thick of it and wish to give your pride and joy a boost, if you would like to get a marketing increase that isn’t too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.