In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can allow you to produce the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Mailchimp Landing Page vs Leadpages
Let us start this out by running a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to fool around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a full site if you require it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics created simple, split testing and collaboration tools that’re especially helpful if you’re working as a team. Mailchimp Landing Page vs Leadpages
In the battle of the templates, the quick win is given to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, there are more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
When it comes to their page editor though, it is an issue of personal preference because they both do their jobs really well, but also in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design to help you build your page. It is pretty similar really to how WordPress allows you to build. It is a fairly straightforward and easy builder that works particularly well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages uses a free for all, free-form construction port. Nowadays you don’t need to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This allows you more freedom to get the plan you desire. Instapages will offer hints about how to properly align your elements needless to say — they will not just leave you with no guide — but you’re free to ignore the hints and do whatever you desire.
We will not say one is far better than other because, at the end the day, it actually boils down to your own preference and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as components you’ll need when building your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapages you’ll find only on the next plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
At the end of the afternoon, we are going with Leadpages with this one. That’s not to mention Instapages is a lousy choice. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we are considering it, Leadpages just has more worth to the price it provides. It gives various tools that are on par with Instapages, a fantastic editor and offers that are unique to it like Leadboxes (which permits you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you would like to view and try it for yourself, the two programs offer you 14-day free trials.
For us however, if you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of helping advertisers develop their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Similar to Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step over what Google Analytics may offer, enabling you to adjust if needed.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is really simple to use, together with its myriad of templates.
After just a couple of attempts, beginners won’t have much of a problem picking up how to use the editors. At the end of the day, these tools are even when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to cater to two different kinds of men and women that want to create use of their services. Unbounce caters to everybody with just one. Yes it might not be as straightforward as Leadpage’s, but the excess effort is worth it. Mailchimp Landing Page vs Leadpages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 per month when compared with Unbounce’s $79 per month when they’re both billed annually. That is a significant monthly difference that can stack-up if used for the long run.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to advertising agencies and bigger businesses. Even the cost point reveals just as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, more affordable and offers you all the luxury tools you will need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that isn’t essentially 1 to 2 1 match-up since yes, they do help you advertise your business, however they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages helps you create Landing Pages that could enable you to welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages which lead the visitor towards your goal.
Both can help you and your business grow.
So that the gap was established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different kind of experience for your client.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
So In conclusion we say choose ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your staff which can). If you’d like your marketing strategy to be in a single, if you need it to stream and move to be an orchestra that responds to a another, this is the ideal option.
If you are on budget but need to get the work done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you personally. Why complicate your life if your business only wants a one-step landing page?
Keeping it simple occasionally may be the most powerful move you could create.
Who Takes the Lead? Mailchimp Landing Page vs Leadpages
So what’s the final score?
All of them have various markets, to be certain.
Unbounce gives you flexibility when it comes to creating your pages, and it is a fantastic pick for experienced online marketers who additionally have a prepared budget .
Thanks to their great collaboration tools, Instapage is the choice for those who want to make landing pages jointly with their team.
But the big winner concerning simplicity, the power of its own editor and it’s fantastic price range, is Leadpages. If you’re beginning, and you want to push your business forward, If you’re already in the thick of it and wish to present your pride and joy a boost, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.