In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to create visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can help you create the landing page you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Website
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a full site should you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re especially helpful if you’re working as a team. Leadpages vs Website
Concerning templates, the crystal clear winner concerning the sheer quantity and number is Instapages. They just have so much more to pick from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to select from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor with a grid-based layout that will help you build your page. It is pretty similar actually to how WordPress lets you build. It is a fairly straightforward and easy builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages employs a free for all, free-form building port. Now you do not need to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This permits you freedom to get the plan you desire. Instapages provides suggestions on how to correctly align your elements needless to say — they will not just leave you be with no guide — but you’re free to ignore the hints and do whatever you want.
We won’t say one is better than other because, at the end daily, it actually boils down to your taste and type of building. Would you like a guided experience which makes building much simpler and easier, or do you want the ability to do anything you need to as you produce?
It’s on you.
1 aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is simply their lowest priced plans.
Yeah, there are some attributes in the cheapest plan of Instapages you will find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the afternoon, we’re going with Leadpages for this one. That’s not to mention Instapages is a lousy option. If you’d like a more free-form editor, work with a team and you also need collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we are considering it, Leadpages just has more value to the price it offers. It offers various tools that are on par with Instapages, a fantastic editor and offers which are unique to it such as Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you want to view and try it for yourself, the two platforms offer you 14-day free trials.
For us though, if you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting advertisers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing exactly that, with their number one instrument being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step over what Google Analytics may offer, enabling you to correct if needed.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard and the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s quite easy to use, together with its army of templates.
Beginners won’t have much of a problem picking up how to use the editors after a few attempts.All in all, they’re both pretty easy tools to understand and use, therefore it is a tie in that area.
But if we’re judging on the quality of the editor, we would have to give it to Unbounce. Leadpages provides two types of editors to cater to two different sorts of people that wish to create use of their solutions. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages vs Website
Concerning the all critical templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and optimized and designed to be the most effective that they may be.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 a month when they are both billed yearly. That’s a substantial monthly difference that can stack-up if utilized for the long run.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to marketing agencies and larger companies. The cost point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and offers you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — which is not essentially 1 to 2 1 match-up since yes, they do allow you to advertise your business, however they do it in varying ways.
First, the basics! If Leadpages makes it possible to create Landing Pages which can enable you to welcome visitors and numerical their clicks right into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages that lead the visitor towards your goal.
Both can assist you and your business grow.
So that the difference has been established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But it’s clear as to why that is — it is not anywhere near as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different sort of experience for the customer.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels if you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your staff which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you’re on budget but need to find the work done without sacrificing quality or having to understand one thing about code, then Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Keeping it simple occasionally may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Website
So what is the last score?
They all have different niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to make landing pages together with their team.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you are already in the thick of it and want to present your pride and joy a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.