In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is empowered to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to create the landing page you want to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Website Update
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor which makes constructing landing pages a breeze. You have over 130 templates to fool around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete site if you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re especially useful when you’re employed as a team. Leadpages vs Website Update
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They just have so much more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, both Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
When it comes to their page editor, however, it is a matter of personal preference because they do their jobs really well, but in different ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout to help you construct your page. It’s pretty similar actually to how WordPress lets you build. It is a pretty simple and effortless builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid , Instapages uses a free for all, free-form construction interface. Now you do not need to follow a template and alternatively it’s possible to drag and drop your elements anywhere on the page.
This allows you more freedom to have the plan you desire. Instapages provides hints about how to correctly align your components of course — they won’t only leave you be with no help — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is far better than other since, in the end daily, it actually boils down to your own preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite helpful as components you will need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are some features in the least expensive plan of Instapages you will find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to mention Instapages is a lousy choice. If you want a more free-form editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
But from the way we are looking at it, Leadpages only has more value for the price it offers. It gives a plethora of tools that are on par with Instapages, a great editor and offerings that are unique for this like Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping marketers develop their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step over what Google Analytics may provide, allowing you to correct if necessary.
You really won’t have any problems using either or. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is quite easy to use, together with its army of templates.
Beginners won’t have much problem picking up the best way to use the editors after a few attempts.All in all, they’re both pretty simple tools to learn and use, therefore it’s a tie in that region.
However, if we are judging on the caliber of the editor, then we would have to give it to Unbounce. Leadpages provides two types of editors to appeal to two distinct sorts of men and women that wish to create use of their solutions. Unbounce caters to everybody with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages vs Website Update
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and successful.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they’re both billed annually. That’s a substantial monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger businesses. Even the cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is easy to use, more affordable and provides you all the high-end tools you’ll need to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages that can help you welcome visitors and covert their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages which lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But it’s clear as to why that is — it’s not nearly as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different kind of experience for your client.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
At the end of the day we say choose ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your staff that can). If you want your marketing strategy to be in a single, if you need it to flow and move to be an orchestra that responds to a another, this is the ideal choice.
If you are on budget but need to get the job done without sacrificing quality or having to know a single thing about code, then Leadpages is right here for you . If your business only really needs a one-step landing page, then why complicate your life.
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Website Update
So what’s the last score?
All of them have different markets, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for those who wish to create landing pages jointly with other team members.
But the big winner concerning simplicity, the power of its editor and it’s fantastic budget, is Leadpages. If you’re starting up, and you want to push your business forward, If you are in the thick of it and wish to present your pride and pleasure a increase, if you would like to acquire a marketing boost that isn’t too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.