In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create aesthetically pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools can help you produce the landing page you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Rainmaker Landing Pages
Let us start this out by running a few what each tool must bring to the table.
Leadpages has that great drag and drop editor which makes building landing pages a breeze. You’ve got over 130 templates to fool around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a full website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that’re especially useful if you’re working as a team. Leadpages vs Rainmaker Landing Pages
In terms of templates, the crystal clear winner in terms of the sheer quantity and number is Instapages. They simply have a lot more to choose from. Yes, there are far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you construct your page. It’s pretty similar really to how WordPress allows you to build. It is a pretty straightforward and effortless builder that works especially well if you are all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form building interface. Nowadays you don’t have to obey a template and instead you can drag and drop your own components anywhere on the page.
This permits you freedom to get the design you want. Instapages will offer hints about how to correctly align your components of course — they will not only leave you with no help — but you’re free to ignore the hints and do anything you want.
We will not say one is better than other because, in the end the day, it really boils down to your own taste and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as components you will need when constructing your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s just their lowest priced offer.
Yeah, there are some attributes in the least expensive plan of Instapages you will find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we are going with Leadpages for this one. That’s not to mention Instapages is a bad option. If you want a more free-form editor, regularly collaborate with a team and you need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
But from the way we’re looking at it, Leadpages just has more worth for the price it offers. It offers a plethora of tools which are on par with Instapages, a great editor and offers which are unique for this such as Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via effective conversion. Flashforward to 2020 and they have been doing exactly that, using their number one tool being their systematic landing page builder and editor.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step over what Google Analytics may offer, enabling you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of attempts, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
But if we are judging on the quality of the editor, we’d have to give it to Unbounce. Leadpages offers two kinds of editors to appeal to two distinct sorts of men and women that want to create use of their solutions. Unbounce caters to everyone with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Rainmaker Landing Pages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 a month when they are both billed yearly. That is a significant monthly difference that can stack-up if utilized for the future.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and larger companies. The cost point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and offers you all of the high-end tools you’ll need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we’ll be comparing Leadpages with ClickFunnels — which isn’t inherently 1 to 2 1 match-up since yes, they do allow you to advertise your business, but they do it in varying ways.
First, the basics! If Leadpages helps you create Landing Pages that could help you welcome visitors and numerical their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages that direct the visitor towards your goal.
Both can assist you and your company grow.
So that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why that is — it is not anywhere near as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it offers. If all you really need are landing pages, why look further?
At the end of the day we say choose ClickFunnels should you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone in your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your pick.
If you’re on budget but need to find the work done without sacrificing quality or having to understand one thing about code, Leadpages is perfect for you personally. If your company only really wants a one-step landing page, why complicate your life.
Keeping it easy occasionally may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Rainmaker Landing Pages
So what is the last score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to producing your webpages, and is a good pick for experienced online marketers who additionally have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for those who wish to make landing pages jointly with others.
No matter how you look at it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your business forward, If you’re in the thick of it and wish to give your pride and joy a boost, if you want to acquire a marketing boost that is not too complicated, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.