In a world that knows the importance of landing pages to successful businesses, we’ve created tools which make it so that you no longer have to collaborate with designers to create them happen.
Now, the regular marketer or business individual is empowered to make visually appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can help you create the landing page you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what will work best for you!
Leadpages vs Instapages Leadpages vs Optimizepress
Let’s start this out by running down a few what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to fool around with, fantastic integrations with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the ability to produce a complete site if you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that’re particularly useful if you’re employed as a team. Leadpages vs Optimizepress
In terms of templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They simply have so much more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have amazing options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to help you construct your page. It is pretty similar really to how WordPress allows you to build. It is a fairly simple and effortless builder that works especially well if you are all about finding the proper spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid system, Instapages employs a free for all, free-form building interface. Nowadays you do not have to obey a template and alternatively it’s possible to drag and drop your components anywhere on the page.
This permits you more freedom to have the design you desire. Instapages provides hints on how to correctly align your elements of course — they won’t just leave you with no guide — but you are free to ignore the hints and do whatever you desire.
We will not say one is better than other since, in the end the day, it really boils down to your taste and style of building. Would you like a guided experience which makes building even simpler and easier, or would you desire the capability to do anything you need to as you produce?
It is on you.
1 aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite helpful as elements you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are some attributes in the least expensive plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we’re going with Leadpages with this one. That’s not to say Instapages is a lousy choice. If you’d like a more well-intentioned editor, work with a team and you also need collaboration tools and don’t mind the steep price, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages just has more value to the price it provides. It gives a plethora of tools which are on par with Instapages, a fantastic editor and offers that are unique to it such as Leadboxes (that allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you want to view and try it on your own, both platforms offer 14-day free trials.
For us however, if you just want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last segment, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting marketers develop their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step over what Google Analytics can provide, enabling you to correct if needed.
Both tools are pretty easy to use. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s really easy to use, together with its army of templates.
Beginners will not have much of a problem picking up how to use the editors after a few tries.All in all, they are both pretty simple tools to understand and use, therefore it’s a tie in that region.
But if we’re judging on the caliber of the editor, then we would need to give it to Unbounce. Leadpages provides two kinds of editors to cater to two distinct kinds of people who want to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages vs Optimizepress
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 per month if they are both billed annually. That’s a substantial monthly difference that may stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and offers you all the high-end tools you will have to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that is not essentially 1 to 2 1 match-up since yes, they do help you advertise your business, but they do it in different ways.
Let’s look at the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which could enable you to welcome visitors and covert their clicks into a opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages that lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But it’s clear as to why this is — it is not anywhere near as rich and intricate as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different kind of experience for the customer.
That is not taking a knock Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels should you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your team that can). If you want your marketing strategy to be all in a single, if you need it to stream and move like an orchestra that reacts to one yet, this is the ideal option.
If you’re on budget but need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is right here for you . Why complicate your life if your business only wants a one-step landing page?
Keeping it simple sometimes could be the most effective move you could create.
Who Takes the Lead? Leadpages vs Optimizepress
So what is the last score?
All of them have different markets, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for those who wish to make landing pages jointly with others thanks to their excellent collaboration tools.
No matter how you look at it, objectively, thanks to not only its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you want to push your company forward, If you’re in the thick of it and wish to present your pride and joy a boost, if you would like to get a marketing boost that isn’t too complicated, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.