In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to create the landing page you need to move forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages vs Optimizepress 2020
Let us start this out by running a few what each tool has to bring to the table.
Leadpages has that fantastic drag and drop editor that makes building landing pages a breeze. You’ve got over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to produce a complete website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics created simple, split testing and collaboration tools that are especially helpful when you’re working as a team. Leadpages vs Optimizepress 2020
Concerning templates, the clear winner concerning the sheer quantity and number is Instapages. They just have so much more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
When it comes to their page editor, however, it’s a matter of personal preference since they both do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor with a grid-based layout that will assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It is a fairly simple and effortless builder that works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form construction port. Nowadays you do not need to obey a template and instead you can drag and drop your elements anywhere on the page.
This permits you freedom to get the plan you want. Instapages provides suggestions on how to properly align your components of course — they won’t just leave you with no help — but you are free to ignore the hints and do whatever you desire.
We will not say one is better than other since, in the end daily, it actually boils down to your preference and type of building. Do you want a guided experience which makes building much simpler and easier, or do you desire the capability to do anything you want to as you produce?
It is on you.
One aspect wherein there is a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite useful as elements you will need when building your landing page.
When it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that’s just their lowest priced plans.
Yeah, there are a number of attributes in the cheapest plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a bad choice. If you’d like a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
But from how we’re considering it, Leadpages just has more worth for the price it offers. It gives a plethora of tools that are on par with Instapages, a great editor and offerings that are unique to it such as Leadboxes (that permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you just wish to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the goal of assisting marketers develop their businesses via successful conversion. Flashforward to 2020 and they have been doing exactly that, with their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data to your analytics — a step above what Google Analytics may provide, enabling you to correct if needed.
Both tools are rather simple to use. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. The latter also uses a drag and drop interface, and it’s really simple to use, with its army of templates.
After just a couple of attempts, beginners will not have much problem picking up the best way to use the editors. At the end of the day, these programs are equal when it comes to how easy it is to use their editors.
But if we’re judging on the caliber of the editor, then we would have to give it to Unbounce. Leadpages provides two types of editors to cater to two different kinds of men and women that wish to create use of their services. Unbounce caters to everyone with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is worth it. Leadpages vs Optimizepress 2020
Concerning the all critical templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They’re pretty good really, and optimized and designed to be the most effective that they may be.
For pricing, Leadpages wins it’s normal offering of $37 a month when compared with Unbounce’s $79 per month if they’re both billed annually. That’s a substantial monthly difference that may stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and offers you all the high-end tools you’ll need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that isn’t essentially 1 to 2 1 match-up since yes, they do help you advertise your business, however they do it in varying ways.
Let’s examine the basics first, yeah? If Leadpages helps you create Landing Pages that could help you welcome visitors and numerical their clicks right into a opt-in and other items, ClickFunnels permits you create Sales Funnels — a series of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for the customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone on your team which can). If you’d like your marketing strategy to be in one, if you need it to stream and move to be an orchestra that responds to a yet, this is the ideal choice.
If you’re on budget but will need to get the work done without sacrificing quality or having to know a single thing about code, then Leadpages is right here for you personally. Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Optimizepress 2020
So what’s the final score?
They all have various niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who wish to make landing pages jointly with others.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you wish to push your business forward, If you’re in the thick of it and wish to give your pride and joy a increase, if you would like to get a marketing increase that isn’t too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.