In a world that understands the importance of landing pages to successful companies, we’ve created tools that make it so that you no longer have to collaborate with designers to create them happen.
Now, the everyday marketer or business person is permitted to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will help you produce the landing page that you need to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Ontraport
Let’s start this out by running a few what each tool must bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to play around with, fantastic integrations with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to create a complete site if you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that’re particularly useful when you’re employed as a team. Leadpages vs Ontraport
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They just have so much more to choose from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have fantastic templates to provide you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here is you.
Leadpages utilizes a drag-and-drop editor with a grid-based design that will help you build your page. It is pretty similar actually to how WordPress lets you build. It is a fairly straightforward and easy builder that works especially well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages uses a free for all, free-form construction interface. Nowadays you don’t need to obey a template and alternatively you can drag and drop your components anywhere on the page.
This allows you freedom to get the design you want. Instapages provides hints about how to correctly align your elements needless to say — they will not only leave you be with no guide — but you’re free to ignore the suggestions and do anything you want.
We won’t say one is far better than other since, in the end the day, it really boils down to your taste and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
1 aspect wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really useful as components you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s simply their lowest priced plans.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
In the end of the afternoon, we’re going with Leadpages with this one. That is not to say Instapages is a lousy option. If you’d like a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings which are unique to it like Leadboxes (which allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, in the event that you only want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last segment, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the goal of helping marketers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step above what Google Analytics may provide, allowing you to adjust if needed.
Both tools are pretty easy to use. Leadpages has two editors that you can utilize, the standard and the drag-and-drop (though we advise that you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s really simple to use, together with its army of templates.
After just a few attempts, beginners won’t have much of a problem picking up how to use the editors. At the end of the day, these tools are even when it comes to how simple it is to use their editors.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to cater to two distinct sorts of people who wish to make use of their solutions. Unbounce caters to everybody with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages vs Ontraport
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They’re pretty good actually, and designed and optimized to be the most effective they can be.
For pricing, Leadpages wins it’s normal offering of $37 per month as compared to Unbounce’s $79 a month if they’re both billed annually. That is a substantial monthly difference that may stack-up if used for the long run.
At the end of the day, Unbounce, with its pricing and innovative features is more catered to marketing agencies and bigger companies. The cost point reveals just as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, cheaper and offers you all of the luxury tools you’ll need to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we’ll be comparing Leadpages to ClickFunnels — that isn’t essentially 1 to 2 1 match-up since yes, they do help you market your organization, but they do it in varying ways.
First, the basics! If Leadpages helps you produce Landing Pages which could help you welcome visitors and covert their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a series of pages which lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone in your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you are on budget but need to find the work done without sacrificing quality or having to understand a single thing about code, then Leadpages is perfect for you personally. If your business only really needs a one-step landing page, why complicate your life.
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Ontraport
So what is the last score?
All of them have different niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for those who want to create landing pages jointly with other team members.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you want to push your business forward, If you are in the thick of it and wish to present your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complex, then that is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.