In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is permitted to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can allow you to produce the landing page you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Ontrapages
Let us start this out by running a couple of what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations with your own favorite, market solutions, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to create a full website should you require it to.
Instapages includes a unique grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are particularly helpful if you’re employed as a team. Leadpages vs Ontrapages
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They just have so much more to choose from. Yes, there are more free templates using Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have great templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor though, it is a matter of personal preference since they both do their jobs really well, but also in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based design to assist you construct your page. It’s pretty similar actually to how WordPress lets you build. It’s a pretty straightforward and effortless builder which works particularly well if you’re all about finding the proper spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Instead of a grid , Instapages uses a free for all, free-form building interface. Nowadays you don’t need to follow a template and instead it’s possible to drag and drop your components anywhere on the page.
This allows you more freedom to have the plan you want. Instapages provides hints about how to correctly align your components of course — they will not only leave you be with no help — but you’re free to ignore the hints and do anything you want.
We will not say one is far better than other because, at the end daily, it really boils down to your own taste and style of building. Would you like a guided experience which makes building much simpler and easier, or do you want the ability to do anything you want to as you produce?
It’s on you.
1 aspect wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite useful as components you will need when building your landing page.
If it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that is just their lowest priced offer.
Yeah, there are a number of features in the least expensive plan of Instapages you will find just on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy option. If you want a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It offers various tools that are on par with Instapages, a great editor and offerings which are unique for this such as Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the goal of helping advertisers develop their businesses via effective conversion. Flashforward to 2020 and they’ve been doing just that, with their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step above what Google Analytics may offer, enabling you to correct if needed.
Both tools are rather simple to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners won’t have much problem picking up how to use the editors. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
However, if we are judging on the caliber of the editor, we would need to give it to Unbounce. Leadpages offers two types of editors to appeal to two distinct kinds of people that wish to create use of their services. Unbounce caters to everybody with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages vs Ontrapages
Concerning the all important templates, Leadpages has significantly more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most effective that they can be.
For pricing, Leadpages wins it’s standard offering of $37 per month when compared with Unbounce’s $79 per month when they are both billed yearly. That’s a significant monthly difference that may stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point shows as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, more affordable and provides you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages with ClickFunnels — that is not essentially 1 to 1 match-up since , they do allow you to advertise your business, however they do it in different ways.
Let’s examine the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which could enable you to welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different sort of experience for the customer.
That is not taking a knock Leadpages and the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels should you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody in your team which can). If you’d like your promotion strategy to be all in a single, if you require it to stream and move like an orchestra that responds to one another, this is the ideal choice.
If you are on budget but will need to find the work done without sacrificing quality or having to understand one thing about code, then Leadpages is right here for you . If your business only really needs a one-step landing page, why complicate your life.
Keeping it simple occasionally may be the most powerful move you could make.
Who Takes the Lead? Leadpages vs Ontrapages
So what is the last score?
All of them have various niches, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and it is a good pick for experienced online marketers who additionally have a prepared budget .
Instapage is for those who wish to make landing pages together with others thanks to their great collaboration tools.
But the big winner concerning simplicity, the power of its own editor and it’s fantastic budget, is Leadpages. If you are beginning, and you want to push your company forward, If you’re already in the thick of it and want to give your pride and joy a increase, if you want to get a marketing increase that is not too complicated, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.