In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make aesthetically pleasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of those tools can allow you to create the landing page that you need to move forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Megaphone
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to fool around with, great integrations with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the capacity to create a complete site if you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that are particularly useful when you’re working as a team. Leadpages vs Megaphone
Concerning templates, the clear winner concerning the sheer number and quantity is Instapages. They just have so much more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have great templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you construct your page. It is pretty similar really to how WordPress lets you build. It’s a fairly straightforward and easy builder which works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages uses a free for all, free-form construction port. Now you don’t have to obey a template and alternatively you can drag and drop your own components anywhere on the page.
This allows you freedom to have the plan you desire. Instapages will offer suggestions on how to properly align your elements of course — they won’t just leave you with no guide — but you are free to ignore the hints and do whatever you want.
We won’t say one is far better than other since, at the end daily, it actually boils down to your own preference and style of building. Would you like a guided experience which makes building even simpler and easier, or would you desire the ability to do whatever you want to as you produce?
It is on you.
1 aspect wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite helpful as elements you will need when constructing your landing page.
When it comes to price, Leadpages kind of wins again, with Instapages coming off as the more expensive option. If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 a month.
That is a $124 gap on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are a number of features in the cheapest plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we are going with Leadpages with this particular one. That is not to say Instapages is a bad option. If you’d like a more free-form editor, regularly collaborate with a team and you need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives a plethora of tools that are on par with Instapages, a fantastic editor and offerings which are unique for this like Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to view and try it on your own, the two programs offer 14-day free trials.
For us though, if you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping marketers grow their businesses via effective conversion. Flashforward to 2020 and they have been doing just that, using their number one instrument being their systematic landing page editor and builder.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you track relevant data and parameters to your analytics — a step above what Google Analytics can offer, enabling you to adjust if necessary.
Both tools are rather simple to use. Leadpages includes two editors for you to utilize, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners will not have much of a problem picking up how to use the editors after a few attempts.All in all, they’re both pretty simple tools to learn and use, so it is a tie in that area.
But if we are judging on the caliber of the editor, we would need to give it to Unbounce. Leadpages provides two kinds of editors to cater to two distinct kinds of men and women who wish to make use of their solutions. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the extra effort is worth it. Leadpages vs Megaphone
Concerning the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most effective they may be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they are both billed yearly. That’s a substantial monthly difference that can stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, cheaper and offers you all the high-end tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages makes it possible to produce Landing Pages which can enable you to welcome visitors and numerical their clicks right into a opt-in and other items, ClickFunnels allows you produce Sales Funnels — a set of pages which direct the visitor towards your objective.
Both can help you and your business grow.
So now that that the difference was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different sort of experience for the client.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you require powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody in your team which can). If you’d like your promotion solution to be in a single, if you require it to flow and move to be an orchestra that reacts to a another, this is the right option.
If you’re on budget but need to get the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Megaphone
So what’s the last score?
All of them have various niches, to be sure.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for those who want to make landing pages together with other people thanks to their excellent collaboration tools.
No matter how you cut it, objectively, thanks to not only its power but its simplicity and pricing, Leadpages is the winner. If you’re starting up, and you wish to push your company forward, If you are in the thick of it and want to present your pride and joy a increase, if you want to get a marketing boost that is not too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.