In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to produce the landing page that you want to move forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Listings2leads
Let’s start this out by running down a few what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to fool around with, great integrations with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the capacity to produce a complete website should you require it to.
Instapages has a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re especially useful if you’re employed as a team. Leadpages vs Listings2leads
Concerning templates, the clear winner in terms of the sheer quantity and number is Instapages. They simply have a lot more to choose from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, both Leadpages and Instapages have fantastic templates to offer you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based design to assist you build your page. It’s pretty similar really to how WordPress allows you to build. It’s a pretty simple and easy builder which works especially well if you are all about finding the proper spacing and getting things perfectly organized.
As lead pages leans into structure for its editor, Instapages embraces chaos. Rather than a grid , Instapages uses a free for all, free-form construction interface. Nowadays you do not need to obey a template and instead you can drag and drop your elements anywhere on the page.
This allows you more freedom to have the design you desire. Instapages provides hints on how to correctly align your components of course — they won’t only leave you with no guide — but you’re free to ignore the hints and do whatever you desire.
We won’t say one is far better than other since, at the end the day, it actually boils down to your preference and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
One aspect wherein there is a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you will need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are some attributes in the cheapest plan of Instapages you’ll find only on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That is not to mention Instapages is a lousy option. If you’d like a more free-form editor, regularly collaborate with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages could be the one for you.
But from how we are looking at it, Leadpages just has more worth for the price it provides. It gives various tools which are on par with Instapages, a fantastic editor and offerings which are unique to it such as Leadboxes (that allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to view and try it on your own, the two platforms offer you 14-day free trials.
For us though, if you just want to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, with their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step over what Google Analytics may offer, allowing you to correct if necessary.
You really won’t have any problems using either or. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of tries, beginners will not have much problem picking up the best way to use the editors.Overall, they’re both pretty simple tools to understand and use, so it is a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to appeal to two different sorts of people who want to create use of their services. Unbounce caters to everybody with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages vs Listings2leads
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month when they are both billed yearly. That is a significant monthly difference that may stack-up if used for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The cost point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, more affordable and offers you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the Fundamentals! If Leadpages makes it possible to produce Landing Pages that could help you welcome visitors and numerical their clicks right into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages that lead the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap was established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then it’s clear as to why this is — it’s not anywhere near as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels should you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your team which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you are on budget but will need to get the job done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you . If your business only really needs a one-step landing page, then why complicate your life.
Sometimes , all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages vs Listings2leads
So what is the last score?
All of them have different markets, to be sure.
Unbounce provides you flexibility when it comes to creating your pages, and it is a good pick for experienced online marketers who additionally have a ready budget in hand.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to make landing pages together with others.
But the big winner in terms of simplicity, the power of its editor and it has fantastic price range, is Leadpages. If you are starting up, and you want to push your company forward, If you are already in the thick of it and wish to give your pride and joy a increase, if you want to get a marketing increase that is not too complex, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.