In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to make aesthetically pleasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will help you produce the landing page you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages vs Contact Form 7
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to play around with, great integrations with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a complete site if you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re particularly helpful when you’re working as a team. Leadpages vs Contact Form 7
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, there are more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have great templates to offer you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
When it comes to their page editor, however, it’s an issue of personal preference because they both do their jobs really well, but also in different ways.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you construct your page. It is pretty similar really to how WordPress allows you to build. It’s a fairly simple and easy builder which works particularly well if you are all about finding the right spacing and getting things perfectly aligned.
On the flip side, Leadpages utilizes an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form construction interface. Now you do not need to obey a template and alternatively it’s possible to drag and drop your own elements anywhere on the page.
This permits you more freedom to have the plan you want. Instapages will offer hints on how to properly align your components needless to say — they won’t just leave you with no guide — but you’re free to ignore the suggestions and do whatever you desire.
We will not say one is better than other because, in the end daily, it actually boils down to your preference and style of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
1 facet wherein there’s a clear winning however is the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be quite useful as elements you’ll need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that’s simply their cheapest plans.
Yeah, there are some features in the least expensive plan of Instapages you will find only on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
At the end of the day, we are going with Leadpages for this one. That is not to say Instapages is a bad option. If you’d like a more free-form editor, regularly collaborate with a team and you also need collaboration tools and don’t mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers a plethora of tools which are on par with Instapages, a great editor and offerings which are unique for this such as Leadboxes (that permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you want to see and try it on your own, both platforms offer 14-day free trials.
For us however, in the event that you only wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping advertisers grow their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step above what Google Analytics may provide, allowing you to correct if necessary.
Both tools are rather simple to use. Leadpages has two editors that you can use, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is quite easy to use, together with its army of templates.
Beginners will not have much of a problem picking up how to use the editors after a few tries.All in all, they are both pretty simple tools to learn and use, so it is a tie in that region.
But if we are judging on the caliber of the editor, then we’d need to give it to Unbounce. Leadpages provides two kinds of editors to appeal to two distinct sorts of people who wish to make use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is worth it. Leadpages vs Contact Form 7
In terms of the all critical templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a lower quality. They are pretty good actually, and designed and optimized to be the most successful that they may be.
For pricing, Leadpages wins with it’s normal offering of $37 a month when compared with Unbounce’s $79 per month if they’re both billed annually. That’s a substantial monthly difference that may stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals just as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, more affordable and provides you all the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we’ll be comparing Leadpages with ClickFunnels — that isn’t essentially 1 to 1 match-up since yes, they do help you advertise your business, but they do it in different ways.
First, the basics! If Leadpages helps you create Landing Pages which can enable you to welcome visitors and numerical their clicks into an opt-in and other items, ClickFunnels allows you create Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it’s not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for the client.
That’s not taking a knock Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say go for ClickFunnels should you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone on your staff that can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your choice.
If you are on budget but need to get the work done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you personally. Why complicate your life if your business only wants a one-step landing page?
Keeping it easy sometimes may be the most effective move you could create.
Who Takes the Lead? Leadpages vs Contact Form 7
So what is the final score?
All of them have different markets, to be certain.
Unbounce provides you flexibility when it comes to producing your webpages, and is a good pick for experienced online entrepreneurs that additionally have a prepared budget in hand.
Instapage is for all those who want to create landing pages jointly with others thanks to their excellent collaboration tools.
But the big winner concerning simplicity, the energy of its editor and it has fantastic budget, is Leadpages. If you are starting up, and you want to push your company forward, If you’re in the thick of it and wish to present your pride and joy a boost, if you would like to get a marketing increase that is not too complex, then that is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.