In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to create visually appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can help you produce the landing page you need to move forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages Standard vs Pro
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages has a drag and drop editor that makes making landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations along with your own favorite, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the capacity to produce a full site should you require it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics made easy, split testing and collaboration tools that are especially helpful if you’re employed as a team. Leadpages Standard vs Pro
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, there are far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor since, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, both Leadpages and Instapages have great templates to offer you, without a doubt, but again, because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor with a grid-based layout that will help you build your page. It’s pretty similar really to how WordPress allows you to build. It’s a fairly simple and easy builder which works particularly well if you’re all about finding the proper spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Rather than a grid , Instapages employs a free for all, free-form building interface. Nowadays you do not have to obey a template and instead you can drag and drop your own components anywhere on the page.
This permits you more freedom to get the plan you desire. Instapages will offer suggestions about how to properly align your components of course — they won’t just leave you be with no guide — but you’re free to ignore the suggestions and do anything you desire.
We won’t say one is better than other because, in the end the day, it actually boils down to your preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It’s on you.
1 aspect wherein there’s a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as elements you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest program comes out at $25 a month while Instapage’s comes out as $149 a month.
That’s a $124 gap on a monthly basis.
And that is just their cheapest plans.
Yeah, there are a number of features in the cheapest plan of Instapages you’ll find only on another plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That is not to say Instapages is a bad choice. If you’d like a more well-intentioned editor, regularly collaborate with a team and you require collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
But from how we are looking at it, Leadpages just has more value to the price it offers. It offers a plethora of tools which are on par with Instapages, a great editor and offers which are unique to it like Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you would like to view and try it on your own, the two platforms offer you 14-day free trials.
For us though, if you only want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last section, therefore lets furst focus on Unbounce.
Launched in 2009, Unbounce was created with the goal of assisting advertisers develop their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you monitor relevant data and parameters for your analytics — a step above what Google Analytics may offer, allowing you to correct if needed.
Both tools are rather simple to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is quite simple to use, with its army of templates.
Beginners will not have much problem picking up the best way to use the editors after a few attempts.Overall, they’re both pretty simple tools to learn and use, therefore it is a tie in that area.
When simply talking about about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to appeal to two distinct kinds of people who want to make use of their services. Unbounce caters to everyone with only one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is worth it. Leadpages Standard vs Pro
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to mention Unbounce’s templates are of a low quality. They’re pretty good really, and optimized and designed to be the most successful they may be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they are both billed yearly. That is a significant monthly difference that may stack-up if utilized for the long run.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to marketing agencies and bigger businesses. The price point reveals just as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, cheaper and provides you all the luxury tools you will need to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — that isn’t essentially 1 to 2 1 match-up since yes, they do help you advertise your organization, but they do it in varying ways.
Let’s look at the basics first, yeah? If Leadpages helps you create Landing Pages which could enable you to welcome visitors and covert their clicks right into an opt-in and other items, ClickFunnels allows you produce Sales Funnels — a series of pages that direct the visitor towards your goal.
Both can assist you and your business grow.
So that the difference was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but can offer a different sort of experience for your customer.
That’s not taking a knock Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone in your team that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your choice.
If you are on budget but will need to get the work done without sacrificing quality or having to know one thing about code, Leadpages is perfect for you personally. Why complicate your life if your business only wants a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages Standard vs Pro
So what is the final score?
They all have different markets, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for those who wish to create landing pages together with others.
But overall, the big winner concerning simplicity, the energy of its editor and it has fantastic price range, is Leadpages. If you are beginning, and you wish to push your company forward, If you’re already in the thick of it and wish to give your pride and pleasure a increase, if you want to acquire a marketing boost that is not too complicated, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.