If you’ve been around the internet, well, ever, you’ve come across a landing page — a page whose sole purpose is to usually grab your email address in exchange for something such as an e-book or a free online course of sorts.
They are useful tools for businesses and most everyone could get a good use for one.
There used to be only two ways you could acquire a landing page for your business.
You can always take it upon yourself and create one for yourself by relying on your eye and coding skills in order to make a beautiful landing page that can put in the work for you. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
If you couldn’t do it yourself since it was not your expertise, you could turn to other people and request their professional help. You would have to surrender yourself to designers and programmers who would play a psychological, verbal and financial tug-of-war with you as you assemble exactly what you need to build.
Thank god there’s a third path these days.
That’s where Leadpages comes in.
It presents itself as a tool that will make it possible for you to make your landing pages on your own, without the need to understand any code, together with easy and great results. A giant in the landing page builder market, Leadpages will give you the templates you need to start building. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the answer to all your problems? Is it worth it? What are its strengths and flaws?
Let’s jump in and discover!
Lead By Features Leadpages Senior Manager Customer Success Glassdoor
Leadpages was created in 2010 by Clay Collins over at Minneapolis. With a staff whose passion can be felt at all times, the company now has over 45,000 users and is one of the top choices in helping businesses better themselves online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
One of the best things they’ve done is the way they have made among the most effective development tools on the market, but managed to make it simple to use and not overtly complicated. when you use it, you’ll quickly find out that it’s pretty beginner friendly.
For said newcomers, Leadpages pretty much leads the charge for ease of use as compared to others out there in the market.
And once you’re over the anxiety of using it, the apprehension that comes with a new tool, it’s easy to dive deep into the features they offer and see how strong it really is.
One of the gems, and really a business standout, are their own templates. They have more than a 150+ beautifully designed templates ready to use, all of which are categorized by industry and purpose, and therefore are even mobile friendly.
Whatever your needs may be, whether it’s a giveaway or something to catch their attention and data — they’ll have it.
There are two types of templates prepared for individuals: Standard and Drag and Drop. One of the disadvantages to them though is you don’t actually have a lot of space to customize them. The standard templates can’t be edited, even when they claim it can be.
While using the Drag and Drop editor, there is a flaw in the layout where the widget boundaries are somewhat off. When you drag a particular element in, sometimes it slips to the wrong place so that may be a little frustrating. And in the cases wherein you delete elements that you don’t agree with, the blank spaces need to be filled up by you.
Are these major flaws? No, certainly not. They’re not detrimental for you getting what you want. But they can get in the way of a smooth experience, and all these are something you should be ready for.
Besides the landing pages , Leadpages also helps you create other powerful tools. Leadpages Senior Manager Customer Success Glassdoor
After all, for them to become this popular, they need to possess more than just the principles in their toolbox. What type of business leader would not?
One great example is”Leadboxes” — essentially beautifully designed pop-ups that’ll help you hit your mark, without being bothersome. You can even go for an option to track your customer’s interactions with your pop up, allowing you to see and access data which can allow you to ascertain its effectiveness.
Coupled with Google Analytics, this can enable you to see what works and what does not so that you are able to evaluate your next steps.
They also allow you to make your personal alert bars — little bars on top of your browser screen that typically alerts you to a purchase or a promo. And as an added mindful bonus, Leadpages made it really easy to design!
And of course, you will find Leadlinks — Links you can embed in an email so that all the recipients have to do is click and they’ll automatically opt-in. Having an simple sign up option is always a fantastic answer to people’s dislike for complicated or time consuming sign-up processes.
A good thing that Leadpages did not overlook was proper integration. They really took the lead with that and it’s insanely useful.
In terms of connectivity, you’re empowered to connect your Leadpages to pretty much anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Ads and over 40+ other options — in a universe where connectivity and data mean a lot, being this incorporated is a massive, huge boon for you.
Lead By Price
Leadpages isn’t inexpensive, but that is not to say it is not worth it. It’s worth far more than the price you pay, .
The standard strategy of Leadpages is $37 a month. It can go down to $25 or even $17 a month if you opt for the 1-year or 2-year plan, respectively. Leadpages Senior Manager Customer Success Glassdoor
When you want to really get serious though, and go for things such as AB testing, Leaddigits and Leadlinks, then you should go for the Pro Plan at $79 per month. Much like the standard program, should you commit to a more comprehensive strategy, you can get it in $49 per month or $24 a month to get a 1-year or 2-year commitment, respectively.
And finally there is the Advanced Plan Lead pages, which they recommend for marketing groups and bureaus. With this plan, you pretty much have everything that LeadPages has to offer Here, you can get it for $159 a month for a 2-year lock , or at $199 per month for an annual plan.
Take note though, you can’t go monthly with Advanced.
Summing it all together, you’re will be committing about $300 for a 1-year subscription deal Which can be bit hefty, yes. But then again, for everything you are getting, it is a fairly great deal. It will never be regarded as a steal, but you can say value for money for sure.
And for what it’s worth, they offer a 14-day trial as well as a 30-day Money-Back Guarantee. So just in case you’re the type who’d like to try things first to see if it’s worth it, this option is there.
Lead by Worth
So at the end of the day, is Leadpages worth it?
And our honest answer is, Yes, Leadpages is quite much worth it.
It’s super beginner friendly as a result of its drag and drop editor, you’ve got over 200+ free templates to pick from (and of course some additional paid ones) and it has wonderful integration for email advertising services, webinars, etc.
And that is just the beginning.
While yes, it does have disadvantages such as the limited ability to tinker around with templates, how you can not design the responsive version of your page as well as the price — that may be a little steep at the cheapest plan without good features like A/B test webpages — the pros outweigh the disadvantages.
So next time you need a landing page, make sure to land your decision on Leadpages. It makes creating stunning landing pages which could enable you to do what you need to do so damn simple without sacrificing quality. Personalization is one of the strongest tools we have today, and as such it can help us lead our businesses and interests into greater heights, with ease.
FREQUENTLY ASKED QUESTIONS Leadpages Senior Manager Customer Success Glassdoor
Q: Can I connect whatever I construct with Leadpages to my domainname?
A: Yes! Every page published with Leadpages is hosted on our servers at your Leadpages domainname. If you already have domain, it’s really simple to link your domain to your own leadpages account and publish it to the domain of your choosing.
Q: Does Leadpages come with a free trial, or do I have to purchase it to use it?
A: Leadpages gives out a 14-day free trial that you can check out so you can see what they have to give you!
Q: Is the Leadpages free trial a restricted version?
A: No, you are going to get free, unlimited access to a chosen Leadpages program. You can use it as if you were a paying customer to get 14-days, no strings attached. Once the 14 days are up, you’ll automatically transform into a paid subscriber, so be sure to cancel before that, in case you’re not convinced you need Leadpages in your life .
Q: Could Leadpages replace my site?
A: Yes. It can work as a supplement to your current website, or replace it altogether if you want it to. With Leadpages‘s easy to use tools, it is definitely in your reach.