There’s no chance that you haven’t encountered a landing page on the internet — a page with the singular purpose of getting your email in exchange for free content such as e-books and online courses.
They are helpful tools for companies and generally everyone could get a fantastic use for one.
Earlier, there were two paths you could take in order to land onto a wonderful landing page.
You can always take it upon yourself and make one for yourself by relying on your eye and coding knowledge in order to make a beautiful landing page that can put in the work for you. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
Asking for professional help might even be an option since you would not be able to do it yourself. You’d have to surrender yourself to designers and developers who would play a psychological, verbal and financial tug-of-war with you as you assemble exactly what you want to construct.
Thank god there’s a third path nowadays.
That’s where Leadpages comes in.
It introduces itself as a tool that will make it possible for you to make your landing pages on your own, without the need to understand any code, together with simple and fantastic outcomes. A giant in the landing page builder market, Leadpages will give you the templates you need to start making. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the solution to all of your problems? Is it worthwhile? What are its strengths and flaws?
Let’s jump in and find out!
Leadpages was created in 2010 by Clay Collins over at Minneapolis. Equipped with a staff comprised of conversion-marketing specialists and tech service staff whose passion you can feel through a screen of a phone, the company has over 45,000 users and is widely thought of as one of the top options that will help build most of any online companies. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
One of the best things they’ve done is the way they have made among the most effective growth tools out there, but managed to make it simple to use rather than being overtly complicated. Using it won’t feel as though you’ve got to have a crash course and cram just to be able to begin.
For new users out there, that really sets the tone for what Leadpages is all about.
And once you’ve shed the fear of trying something new, you’ll discover how amazing it is for you and your business.
Having premade designer templates puts them in an advantage because they’re the only ones that have it. They have over a 150+ superbly designed templates ready to use, all of which can be categorized by industry and purpose, and are even mobile friendly.
Whatever you may need — by a catch template into your landing page for a giveaway, to page for a free guide, odds are, the template you need is right there and ready for you.
Getting into specifics, Leadpages has two different kinds, Drag and Drop, and Standard. One of the disadvantages to them though is that you don’t actually have a lot of room to customize them. Sadly, the standard template can’t really be touched or changed even if they said it could be.
When using the Drag and Drop editor, there is a flaw in the layout where the widget borders are somewhat off. When you drag a particular element in, sometimes it slips to the incorrect place so that may be a little frustrating. And if you delete certain elements which don’t work for you, there is a tendency for there to be spaces you need to fill up.
In the grand scheme of things, these aren’t really huge problems, just minor inconveniences. They’re not detrimental to you getting everything you want. But they can get in the way of a smooth experience, and all these are something you should be ready for.
In the end, for them to be this popular, they need to have more than just the principles in their arsenal. After all, what kind of pioneer would limit themselves?
One great example would be”Leadboxes” — basically beautifully designed pop-ups that’ll help you reach your mark, without being annoying. You may even go for an option to track your customer’s interactions with your pop up, letting you see and access data that will help you determine its effectiveness.
Coupled with Google Analytics, this could enable you to determine exactly what works and what doesn’t so you are able to evaluate your next steps.
They also permit you to make your personal alert bars — little bars found at the top of your browser’s screen that usually alerts you to a sale or a promo. Besides being a useful improvement, Leadpages has made it so it’s easy to design!
And needless to say, you will find Leadlinks — Links you can embed in an email so that all the recipients must do is click and they’ll automatically opt-in. Having an simple sign up option is always a wonderful answer to people’s aversion to complicated or time consuming sign-up processes.
A good thing that Leadpages didn’t forget was appropriate integration. They really took the lead with that and it is insanely useful.
In terms of connectivity, you’re allowed to connect your Leadpages to anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Advertising and over 40+ other options — in a universe where connectivity and data mean so much, being this integrated is a massive, huge boon for you.
Lead By Price
Leadpages is not cheap, but that is not to say it isn’t worth it. It’s worth more than the price you pay, we believe.
When you want to really get serious though, and go for things such as AB testing, Leaddigits and Leadlinks, then you should go for the Pro Plan at $79 per month. Much like the standard plan, should you commit to a longer plan, you can get it at $49 per month or $24 a month for a 1-year or 2-year commitment, respectively.
And then there is the Advanced Plan Lead pages, which they recommend for marketing groups and bureaus. This is the plan where they pull out all of the big guns and give you pretty much everything. Here, you can get it for $159 a month for a 2-year lock in, or at $199 a month for an yearly plan.
Take note though, you can’t go monthly with Advanced.
Summing it all together, you’re going to be committing about $300 for a 1-year subscription deal Which could be bit hefty, yes. But then again, for all you are getting, it’s a fairly good deal. It will never be considered as a steal, but you can say value for money for sure.
And for what it is worth, they offer a 14-day trial as well as a 30-day Money-Back Guarantee. So if it’s not for you, it’s simple enough to rectify that decision.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And truth be told, we believe it is very much worth it.
It is super beginner friendly as a result of its drag and drop editor, so you have over 200+ free templates to choose from (and of course some extra paid ones) and it has excellent integration for email marketing services, webinars, etc.
And that is just the tip of this iceberg, honestly.
While yes, it does have disadvantages such as the limited ability to tinker around with templates, how you can’t design the reactive version of your page as well as the cost — which can be a little steep at the cheapest plan without good features like A/B test webpages — the pros outweigh the disadvantages.
So when you have to make the next landing page, frankly, choose Leadpages. It makes creating gorgeous landing pages that could help you do exactly what you have to do so damn simple without sacrificing quality. And in a world where everything is so fast and so personalized, wouldn’t you need to lead with ease?
Q: Can I connect whatever I construct with Leadpages to my domainname?
A: Yes! Every page published with Leadpages is hosted on our servers at your Leadpages domainname. If you currently have domain, it is really simple to connect your domain to your leadpages accounts and publish it to the domain of your choosing.
Q: Could I simply try Leadpages initially, or would I have to go all in off the bat?
A: Leadpages offers a 14-day free trial for you to check out so you can see what they have to give you!
Q: When I use the Free Trial, will the edition of Leadpages I’ll be utilizing be restricted?
A: No, you’ll receive free, unlimited access to your preferred Leadpages program. You may use it as though you’re a paying customer for 14-days, no strings attached. Once the 14 days are up, you’ll automatically transform into a paid subscriber, so be sure to cancel before that, in case you’re not convinced you need Leadpages in your life .
Q: Could Leadpages replace my website?
A: Yes. It can work as a supplement to your current site, or replace it altogether in the event that you’d like it to. With Leadpages‘s easy to use tools, it’s definitely within your reach.