In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is empowered to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will allow you to create the landing page you want to proceed forward? Will Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages Plugin vs Site
Let’s start this out by running a few what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to play around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a full site should you require it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics created easy, split testing and collaboration tools that are especially helpful when you’re employed as a team. Leadpages Plugin vs Site
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to pick from. Yes, you will find far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, the two Leadpages and Instapages have great templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor though, it’s an issue of personal preference because they do their jobs really well, but also in different ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout to help you build your page. It is pretty similar really to how WordPress lets you build. It’s a fairly simple and easy builder which works particularly well if you are all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages uses a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages employs a free for all, free-form building port. Nowadays you don’t have to obey a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This permits you freedom to get the design you want. Instapages will offer hints about how to properly align your components needless to say — they will not just leave you be with no help — but you are free to ignore the suggestions and do whatever you want.
We will not say one is far better than other since, in the end the day, it actually boils down to your own preference and type of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It is on you.
1 aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite useful as elements you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are a number of features in the least expensive plan of Instapages you’ll find only on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we’re going with Leadpages for this particular one. That is not to mention Instapages is a lousy choice. If you want a more well-intentioned editor, regularly collaborate with a team and you need collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives a plethora of tools that are on par with Instapages, a great editor and offers that are unique for this such as Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you only want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the previous segment, therefore lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via effective conversion. Flashforward to 2020 and they’ve been doing just that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even helps you track relevant data and parameters for your analytics — a step over what Google Analytics may offer, enabling you to adjust if needed.
You really won’t have any problems using either or. Leadpages includes two editors for you to use, the standard and the drag-and-drop (although we advise that you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
Beginners won’t have much problem picking up the best way to use the editors after a few attempts.Overall, they’re both pretty easy tools to understand and use, so it is a tie in that area.
However, if we’re judging on the caliber of the editor, we’d need to give it to Unbounce. Leadpages provides two kinds of editors to cater to two different sorts of men and women who wish to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages Plugin vs Site
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 a month as compared to Unbounce’s $79 a month when they’re both billed yearly. That’s a significant monthly difference that may stack-up if utilized for the future.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to marketing agencies and larger businesses. The price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, more affordable and provides you all of the luxury tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t essentially 1 to 1 match-up since yes, they do allow you to market your business, but they do it in varying ways.
Let’s look at the basics first, yeah? If Leadpages helps you create Landing Pages that could enable you to welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages that lead the visitor towards your goal.
Both can help you and your company grow.
So now that that the difference has been established, how do they fare? Well, if you are judging concerning ease of use and cost, Leadpages takes the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different beasts after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
So In conclusion we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have somebody on your staff that can). If you’d like your marketing solution to be all in one, if you require it to flow and move to be an orchestra that reacts to one another, this is the ideal option.
If you’re on budget but need to get the work done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you personally. If your business only really needs a one-step landing page, why complicate your life.
Keeping it easy occasionally could be the most effective move you could make.
Who Takes the Lead? Leadpages Plugin vs Site
So what’s the final score?
All of them have various markets, to be certain.
Unbounce gives you flexibility when it comes to producing your webpages, and it is a fantastic pick for experienced online entrepreneurs that additionally have a ready budget .
Instapage is for those who wish to make landing pages jointly with other people thanks to their excellent collaboration tools.
But the big winner concerning simplicity, the power of its own editor and it’s fantastic budget, is Leadpages. If you are beginning, and you want to push your company forward, If you are in the thick of it and wish to present your pride and joy a increase, if you would like to acquire a marketing boost that is not too complex, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.