In the business of business, where everybody knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We have taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Leadpages Plugin Needs Permalinks Enabled
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes constructing landing pages a breeze. You’ve got over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a complete website should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that’re especially helpful when you’re working as a team. Leadpages Plugin Needs Permalinks Enabled
In the battle of the templates, the easy win is given to Instapages solely for the sheer number they have. They just have a lot more to pick from. Yes, you will find more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, the two Leadpages and Instapages have great templates to provide you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor, however, it is an issue of personal preference since they both do their jobs really well, but in different ways.
Leadpages uses a drag-and-drop editor with a grid-based layout to help you build your page. It’s pretty similar actually to how WordPress allows you to build. It is a pretty simple and effortless builder that works particularly well if you’re all about finding the right spacing and getting things perfectly aligned.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages employs a free for all, free-form building interface. Now you don’t have to obey a template and instead you can drag and drop your elements anywhere on the page.
This allows you more freedom to have the plan you want. Instapages will offer suggestions on how to properly align your components needless to say — they won’t only leave you with no guide — but you’re free to ignore the hints and do whatever you want.
We will not say one is better than other because, in the end daily, it actually boils down to your taste and style of building. Do you want a guided experience which makes building even simpler and easier, or would you want the capability to do anything you want to as you create?
It is on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite helpful as components you’ll need when constructing your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is simply their cheapest plans.
Yeah, there are some attributes in the least expensive plan of Instapages you’ll find just on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to say Instapages is a lousy choice. If you want a more free-form editor, work with a team and you also need collaboration tools and do not mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we are looking at it, Leadpages just has more worth to the price it offers. It gives various tools which are on par with Instapages, a fantastic editor and offerings that are unique for this like Leadboxes (which permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you only want to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last section, therefore lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was created with the goal of helping advertisers grow their businesses via effective conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step above what Google Analytics can provide, enabling you to adjust if necessary.
You really won’t have any trouble using either or. Leadpages has two editors for you to utilize, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it is quite easy to use, together with its army of templates.
After just a couple of attempts, beginners won’t have much of a problem picking up the best way to use the editors. At the end of the day, these programs are even when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages provides two kinds of editors to appeal to two distinct kinds of people who want to make use of their solutions. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Leadpages Plugin Needs Permalinks Enabled
Concerning the all important templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They’re pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins with it’s normal offering of $37 per month when compared with Unbounce’s $79 a month when they’re both billed annually. That is a significant monthly difference that may stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s simple to use, cheaper and provides you all the luxury tools you will need to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a short bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t inherently 1 to 2 1 match-up since yes, they do allow you to market your business, but they do it in different ways.
First, the Fundamentals! If Leadpages makes it possible to create Landing Pages which could help you welcome visitors and numerical their clicks into an opt-in and other items, ClickFunnels permits you produce Sales Funnels — a set of pages which lead the visitor towards your goal.
Both can assist you and your business grow.
So that the gap has been established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages takes the lead and wins by a mile. But then it’s clear as to why this is — it is not anywhere near as rich and intricate as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for your client.
That is not taking a knock Leadpages along with the simple beauty and effectivity it gives. If all you need are landing pages, why look further?
At the end of the day we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody in your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in tandem, then this should be your choice.
If you’re on budget but will need to find the work done without sacrificing quality or having to understand a single thing about code, Leadpages is right here for you personally. Why complicate your life if your business only needs a one-step landing page?
At times, all you really need to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages Plugin Needs Permalinks Enabled
So what is the last score?
They all have various markets, to be certain.
Unbounce provides you flexibility when it comes to creating your pages, and is a fantastic pick for experienced online marketers who additionally have a prepared budget .
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages together with others.
But the big winner concerning simplicity, the energy of its own editor and it has fantastic budget, is Leadpages. If you are starting up, and you want to push your business forward, If you are in the thick of it and wish to give your pride and joy a increase, if you want to get a marketing boost that is not too complicated, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.