There’s no chance that you haven’t stumbled upon a landing page on the internet — a page with the singular goal of getting your email in exchange for free content such as e-books and online courses.
They’re useful tools for companies and generally everyone could get a fantastic use for one.
Earlier, there were two paths you could take in order to land onto a superb landing page.
You could build one yourself from the ground up, relying upon coding along with your eye and advantages to create something which was both practical and aesthetically pleasing. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
Asking for expert assistance might even be an option since you might not be able to do it yourself. You would have to surrender to designers and developers who would play a psychological, verbal and fiscal tug-of-war with you as you assemble exactly what you want to build.
Thank god there’s a third path nowadays.
That is where Leadpages comes in.
It introduces itself as a tool that will allow you to make your landing pages on your own, without the need to understand any code, with easy and fantastic results. A giant in the landing page builder market, Leadpages will give you the templates you need to start building. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the solution to all of your problems? Is it worth it? What are its strengths and weaknesses?
Let us jump in and find out!
Lead By Features Leadpages for Content Marketing
Leadpages was created in 2010 by Clay Collins over at Minneapolis. With a team whose passion can be felt at all times, the company now has over 45,000 users and is one of the top choices in helping businesses grow online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
One of the greatest things they’ve done is the way they’ve made among the most powerful growth programs on the market, but was able to make it simple to use rather than being complicated. Upon using it, you’ll immediately find out that it’s pretty beginner friendly.
For said newcomers, Leadpages pretty much leads the charge for friendliness as compared to others out there in the market.
And once you’ve shed the fear of trying something new, you’ll discover how fantastic it is for you and your business.
One of the gems, and really an industry standout, are their own templates. They have over a 150+ superbly designed templates ready to use, all which are categorized by purpose and industry, and therefore are even mobile friendly.
Anything you will need — from a catch template to a landing page for a giveaway, to webpage for a free manual, chances are, the template you will need is right there and ready for you.
Getting into specifics, Leadpages has two different kinds, Drag and Drop, and Standard. One of the cons for them though is you don’t actually have a great deal of space to customize them. The standard templates can’t be edited, even when they claim it can be.
While using the Drag and Drop editor, there’s a flaw in the design where the widget borders are somewhat off. When you drag a particular element in, at times it slips to the wrong place so that may be a little frustrating. And if you delete specific elements which don’t work for you, there is a tendency for there to be spaces you want to fill up.
In the grand scheme of things, these aren’t really major problems, just minor inconveniences. They’re not detrimental for you getting everything you want. But they can get in the way of a smooth experience, and all these are something you should be ready for.
Leadpages isn’t limited to just creating landing pages, but can also be used to create other important and powerful tools. Leadpages for Content Marketing
After all, for them to be this popular, they need to possess more than just the principles in their arsenal. What type of industry leader wouldn’t?
One really good example is”Leadboxes” — basically beautifully designed pop-ups that will help you hit your mark, without being annoying. You can even see how effective it can be by activating an option wherein you can track your customers interactions with your pop-ups.
Coupled with Google Analytics, this could help you see what works and what doesn’t so that you are able to evaluate your next steps.
They also allow you to make your personal alert bars — little bars on top of your browser’s screen that usually alerts you to a sale or even a promo. Besides being a helpful addition, Leadpages has made it so that it’s easy to design!
And of course, you will find Leadlinks — Links you can embed in an email so that all the recipients must do is click once and they’ll automatically opt-in. Having an simple sign up option is always a wonderful answer to people’s aversion to complicated or time consuming sign-up processes.
One good thing that Leadpages didn’t forget was appropriate integration. They took the lead with that and it’s insanely helpful.
In terms of connectivity, you’re allowed to connect your Leadpages to pretty much anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Ads and over 40+ other choices — in a world where data and connectivity mean a lot, being this incorporated is a massive, huge boon for you.
Lead By Price
Leadpages is not exactly cheap, but that’s not to say it isn’t worth it. You get wat you are paying for it.
The standard plan of Leadpages is $37 per month. It can return to $25 or even $17 per month if you opt for the 1-year or 2-year plan, respectively. Leadpages for Content Marketing
If you would like to get serious with it, and come armed with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you around $79 per month. Much like the standard plan, should you commit to a more comprehensive plan, you can get it in either $49 per month or $24 a month to get a 1-year or 2-year commitment, respectively.
And finally there is the Advanced Plan Lead pages, which they recommend for marketing groups and agencies. With this plan, you pretty much have all of what LeadPages has to offer Here, you can get it for $159 per month for a 2-year lock , or at $199 per month for an annual plan.
There isn’t a monthly price option for Advanced though, so take note.
Should you add it up, even in the standard program on a 1-year commitment you are going to be spending $300. Which could be bit hefty, yes. But then again, for all you’re getting, it’s a fairly great deal. It will never be considered as a steal, but you can say value for money for certain.
And for what it’s worth, they supply a 14-day trial as well as a 30-day Money-Back Guarantee. So in case it is not for you, it is simple enough to rectify this decision.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And In all honesty, we believe it is very much worth it.
It is super beginner friendly thanks to its drag and drop editor, so you’ve got over 200+ free templates to choose from (not to mention some additional paid ones) and it has wonderful integration for email advertising services, webinars, etc.
And that is only the tip of the iceberg, honestly.
While yes, it does have cons such as the limited ability to tinker around with templates, the way you can not layout the reactive version of your page as well as the price — which can be a little steep in the cheapest plan without great features like A/B test webpages — the pros outweigh the disadvantages.
So once you need to make that next landing page, honestly, go for Leadpages. It makes creating stunning landing pages that can help you do what you need to do so damn easy without sacrificing quality. And in a world where everything is so fast and so personalized, wouldn’t you want to lead with ease?
FREQUENTLY ASKED QUESTIONS Leadpages for Content Marketing
Q: Can I connect whatever I construct using Leadpages to my own domain name?
A: Yes! Each page printed with Leadpages is hosted on our servers in your Leadpages domainname. If you already have domain, it’s really simple to connect your domain name to your leadpages account and publish it into the domain of your choice.
Q: Can I simply try Leadpages initially, or would I have to commit right off the bat?
A: Leadpages gives out a 14-day free trial for you to check out so you can see what they have to give you!
Q: Is the Leadpages free trial a restricted version?
A: No, you’ll receive free, unlimited access to your chosen Leadpages plan. You may use it as though you were a paying customer for 14-days, no strings attached. After the 14 days, you will become a paid subscriber so if it is not for you, you really have to cancel beforehand.
Q: Could Leadpages replace my website?
A: Yes. It can work as a supplement to your existing website, or replace it altogether if you want it to. With Leadpages‘s simple to use resources, it’s definitely within your reach.