If you have been on the web, well, you’ve come across a landing page a page whose sole goal is to grab your email address in exchange for something like an e-book or a free internet course of sorts.
They’re useful tools for companies and generally everyone could get a fantastic use for one.
There used to be only two ways you could acquire a landing page for your business.
You can build one yourself from the ground up, relying upon coding and your eye and strengths to make something which was both practical and aesthetically pleasing. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
If you couldn’t do it yourself since it wasn’t your specialty, you might turn to other people and ask for their professional help. You’d have to surrender yourself to designers and developers who would play a psychological, verbal and financial tug-of-war with you as you build what you want to build.
Thank god there is a third path nowadays.
That is where Leadpages comes in.
It presents itself as a tool that will allow you to make your landing pages on your own, without needing to know any code, with easy and great outcomes. A giant in the landing page builder world, Leadpages will give you the templates you need to start building. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the solution to all of your problems? Is it worth it? What are its strengths and weaknesses?
Let us jump in and discover!
Lead By Features Leadpages Best Practices
Leadpages was established in 2010 by Clay Collins over at Minneapolis. With a staff whose heart can be felt at all times, the company now has over 45,000 users and is one of the top choices in helping businesses grow online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
Among the greatest things they have done is how they’ve made among the most effective development tools on the market, but managed to make it simple to use and not overtly complicated. Using it will not feel like you’ve got to have a crash course and cram just to be able to get started.
For said beginners, Leadpages pretty much leads the charge for friendliness as compared to others out there in the market.
And once you’ve shed the fear of using something new, you’ll discover how fantastic it is for you and your company.
One of their gems, and truly a business standout, are their own templates. They have over a 150+ beautifully designed templates ready to use, all which can be categorized by industry and purpose, and are even mobile friendly.
Anything you may need — by a capture template into your landing page for a giveaway, to page to get a free manual, chances are, the template you will need is right there and ready for you.
Getting into specifics, Leadpages has two different kinds, Drag and Drop, and Standard. Among the disadvantages to them though is you don’t actually have a great deal of space to personalize them. The standard templates can not be edited, even when they claim it could be.
When using the Drag and Drop editor, there is a flaw in the design where the widget boundaries are somewhat off. When you drag a particular element in, sometimes it slips to the wrong place so that can be a bit frustrating. And in the cases wherein you delete elements that you don’t agree with, the blank spaces need to be filled up by you.
In the grand scheme of things, these aren’t really huge problems, just small inconveniences. They are not detrimental for you getting what you want. But they could get in the way of a smooth experience, and these are something you should be ready for.
Aside from the landing pages , Leadpages also helps you create additional powerful tools. Leadpages Best Practices
In the end, for them to become this popular, they need to possess more than just the basics in their toolbox. After all, what kind of pioneer would limit themselves?
One great example is”Leadboxes” — basically beautifully designed pop-ups that’ll help you reach your mark, without being annoying. You can also go for an option to track your customer’s interactions with your pop up, allowing you to view and access data which can help you determine its effectiveness.
Coupled with Google Analytics, this can enable you to determine what works and what does not so that you are able to evaluate your next steps.
They also allow you to make your own alert bars — little bars on top of your browser display that typically alerts you to a purchase or even a promo. And as an extra bonus, Leadpages made it really easy to design!
And of course, you will find Leadlinks — Links you can embed in an email so that each of the receivers must do is click and they will automatically opt-in. Having an easy sign up option is always a fantastic answer to people’s dislike for complicated or time consuming sign-up processes.
One good thing which Leadpages didn’t forget was proper integration. They really took the lead with that and it is insanely helpful.
In terms of connectivity, you’re empowered to connect your Leadpages to anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Advertising and over 40+ other options — in a universe where data and connectivity mean so much, being this integrated is a massive, huge boon for you.
Lead By Price
Leadpages isn’t exactly cheap, but that’s not to say it is not worth it. It’s worth more than the price you pay, .
The standard plan of Leadpages is $37 per month. It can go down to $25 or even $17 per month if you go for the 1-year or 2-year plan, respectively. Leadpages Best Practices
If you would like to become serious about it, and come equipped with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you about $79 per month. Much like the normal plan, if you commit to a longer strategy, you can get it at $49 a month or $24 a month to get a 1-year or 2-year commitment, respectively.
And then there is the Advanced Plan Lead pages, which they recommend for marketing groups and bureaus. That is where they pull out all of the big guns and give you pretty much everything. Here, you can get it for $159 per month for a 2-year lock , or at $199 a month for an yearly plan.
There is no monthly price option for Advanced though, so take note.
Should you add it up, even at the standard program on a 1-year commitment you are going to be spending $300. Which could be little hefty, yes. But then again, for all you are getting, it is a pretty good deal. It will never be considered as a steal, but you can say value for money for certain.
And for what it is worth, they supply a 14-day trial as well as a 30-day Money-Back Guarantee. So in case it is not for you, it is easy enough to rectify this choice.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And truth be told, we believe it is very much worth it.
It is super beginner friendly thanks to its drag and drop editor, so you have over 200+ free templates to pick from (not to mention some extra paid ones) and it has excellent integration for email marketing services, webinars, etc.
And that is just the beginning.
While it does have disadvantages like the restricted ability to tinker around with templates, how you can’t layout the reactive version of your page as well as the cost — that may be a little steep in the least expensive plan without good features such as A/B test pages — the pros outweigh the cons.
So next time you need a landing page, make sure to land your decision on Leadpages. It makes creating stunning landing pages that could enable you to do exactly what you need to do so damn simple without sacrificing quality. And in a universe where everything is so fast and so personalized, wouldn’t you want to lead easily?
FREQUENTLY ASKED QUESTIONS Leadpages Best Practices
Q: Can I connect whatever I construct using Leadpages to my domainname?
A: Yes! Every page printed with Leadpages is hosted on our servers in your Leadpages domain. If you already have domain, it’s really simple to connect your domain to your leadpages accounts and publish it to the domain of your choice.
Q: Does Leadpages come with a free trial, or do I have to purchase it to use it?
A: Leadpages gives out a 14-day free trial that you can test out so you can see what they have to give you!
Q: Is the Leadpages free trial a restricted version?
A: No, you are going to get free, unlimited access to a preferred Leadpages program. You can use it as though you were a paying customer for 14-days, no strings attached. Once the 14 days are up, you’ll automatically transform into a paid subscriber, so be sure to cancel before that, in case you’re not convinced you need Leadpages .
Q: Could Leadpages replace my website?
A: Yes. It can act as a supplement to your current site, or replace it entirely if you’d like it to. With Leadpages‘s simple to use resources, it’s definitely within your reach.