In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make visually appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will help you produce the landing page that you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what will work best for you!
Leadpages vs Instapages Leadpages and Wix
Let us start this out by running a couple of what each tool has to bring to the table.
Leadpages has a drag and drop editor that makes creating landing pages oh so simple. You have over 130 templates to fool around with, fantastic integrations with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages as well as the ability to produce a complete site should you need it to.
Instapages has a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more accessible via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are particularly useful if you’re working as a team. Leadpages and Wix
Concerning templates, the crystal clear winner in terms of the sheer number and quantity is Instapages. They just have a lot more to choose from. Yes, there are more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor since, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, both Leadpages and Instapages have great templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor though, it is an issue of personal preference because they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor using a grid-based layout to assist you construct your page. It’s pretty similar really to how WordPress lets you build. It is a fairly simple and easy builder which works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages uses a free for all, free-form construction port. Nowadays you don’t need to follow a template and instead it’s possible to drag and drop your elements anywhere on the page.
This allows you freedom to get the plan you want. Instapages provides hints on how to properly align your elements of course — they won’t only leave you be with no help — but you’re free to ignore the suggestions and do anything you desire.
We will not say one is better than other because, in the end daily, it really boils down to your own preference and type of building. Would you like a guided experience which makes building even simpler and easier, or do you want the capability to do anything you want to as you produce?
It is on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be quite helpful as components you will need when constructing your landing page.
If it comes to cost, Leadpages kind of wins, with Instapages coming off as the more expensive option. If billed annually, Leadpages’ lowest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are a number of features in the cheapest plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
In the end of the afternoon, we are going with Leadpages for this particular one. That’s not to mention Instapages is a bad choice. If you’d like a more well-intentioned editor, work with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
But from how we’re looking at it, Leadpages only has more worth for the price it offers. It offers various tools that are on par with Instapages, a fantastic editor and offerings that are unique for this like Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you only want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last section, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the objective of assisting marketers grow their businesses via effective conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their crowning achievement.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
Both tools are rather simple to use. Leadpages has two editors for you to use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few attempts, beginners won’t have much of a problem picking up how to use the editors. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
But if we are judging on the caliber of the editor, then we’d have to give it to Unbounce. Leadpages provides two kinds of editors to cater to two distinct sorts of men and women who want to make use of their solutions. Unbounce caters to everybody with just one. Yes it may not be as straightforward as Leadpage’s, but the extra effort is well worth it. Leadpages and Wix
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that’s not to mention Unbounce’s templates are of a lower quality. They’re pretty good actually, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins it’s normal offering of $37 per month when compared with Unbounce’s $79 per month if they’re both billed annually. That is a significant monthly difference that can stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and advanced features is more catered to advertising agencies and bigger businesses. The price point reveals as much. But for everyone, from beginners, small business owners and start-ups. Leadpages is the way to go.
It is simple to use, more affordable and provides you all of the luxury tools you’ll need to grow and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different tools with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages which could enable you to welcome visitors and covert their clicks into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a set of pages that lead the visitor towards your goal.
Both can help you and your company grow.
So that the difference was established, how do they fare? Well, if you are judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different kind of experience for your customer.
That is not taking a knock on Leadpages and the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say choose ClickFunnels if you need powerful and effective funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have somebody in your team which can). If you’d like your promotion solution to be all in one, if you need it to stream and move like an orchestra that responds to a yet, this is the right option.
If you are on budget but will need to find the job done without sacrificing quality or having to know a single thing about code, Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Keeping it simple sometimes could be the most effective move you could create.
Who Takes the Lead? Leadpages and Wix
So what’s the last score?
They all have different niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for all those who want to create landing pages together with other people thanks to their excellent collaboration tools.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you are beginning, and you wish to push your company forward, If you are already in the thick of it and wish to give your pride and joy a increase, if you want to get a marketing increase that isn’t too complex, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You only need to let it.