In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools can allow you to produce the landing page that you need to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what’s going to work best for you!
Leadpages vs Instapages Leadpages and Paypal
Let’s start this out by running a couple of what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to fool around with, great integrations along with your own favorite, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a complete website should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that’re especially helpful if you’re working as a team. Leadpages and Paypal
Concerning templates, the clear winner concerning the sheer quantity and number is Instapages. They simply have a lot more to choose from. Yes, you will find far more free templates using Leadpages’ standard editor, but most will, and ought to, defer to the drag and drop editor because, well, it’s simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, the two Leadpages and Instapages have fantastic templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a great job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to assist you build your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and easy builder that works especially well if you are all about finding the proper spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages embraces chaos. Instead of a grid system, Instapages uses a free for all, free-form building port. Now you don’t have to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This allows you more freedom to get the design you desire. Instapages will offer hints about how to properly align your components of course — they will not just leave you with no help — but you’re free to ignore the suggestions and do anything you desire.
We won’t say one is far better than other since, at the end daily, it actually boils down to your own taste and style of building. As you decide, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to your desired results.
It’s on you.
One aspect wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a good deal, but these widgets can be really useful as components you’ll need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That’s a $124 difference on a monthly basis.
And that’s simply their lowest priced offer.
Yeah, there are a number of features in the cheapest plan of Instapages you will find just on the next plan of Leadpages — for example A/B Testing — but that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to say Instapages is a bad option. If you want a more well-intentioned editor, work with a team and you also need collaboration tools and do not mind the steep price, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives a plethora of tools that are on par with Instapages, a great editor and offers that are unique for this like Leadboxes (which allows you to make your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
Something to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us though, if you just wish to take our word for it, choose Leadpages.
Leadpages vs Unbounce
For the next round, we are going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the previous segment, therefore lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was made with the objective of helping marketers grow their businesses via successful conversion. Flashforward to 2020 and they have been doing exactly that, using their number one tool being their systematic landing page editor and builder.
Much like Leadpages, it allows you to build landing pages, setup onsite pop-ups and even helps you track relevant data and parameters to your analytics — a step over what Google Analytics may offer, allowing you to adjust if needed.
Both tools are pretty easy to use. Leadpages includes two editors for you to use, the standard and the drag-and-drop (although we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a couple of attempts, beginners will not have much of a problem picking up how to use the editors.All in all, they are both pretty easy tools to learn and use, therefore it is a tie in that area.
However, if we are judging on the caliber of the editor, we would have to give it to Unbounce. Leadpages provides two types of editors to cater to two different sorts of men and women who want to create use of their services. Unbounce caters to everybody with only one. Yes it may not be as straightforward as Leadpage’s, but the excess effort is worth it. Leadpages and Paypal
In terms of the all important templates, Leadpages has considerably more than Unbounce, but that is not to mention Unbounce’s templates are of a lower quality. They are pretty good really, and optimized and designed to be the most effective they may be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month when they’re both billed annually. That’s a substantial monthly difference that can stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. The price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It is simple to use, cheaper and provides you all of the high-end tools you’ll have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages that could enable you to welcome visitors and covert their clicks into a opt-in and other items, ClickFunnels allows you produce Sales Funnels — a series of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and price, Leadpages takes the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, you can tell one requires more steps and effort, but will offer a different sort of experience for your client.
That is not taking a knock Leadpages and the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels if you need powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have somebody on your team that can). If you want your marketing strategy to be in a single, if you need it to flow and move like an orchestra that responds to a yet, this is the ideal choice.
If you are on budget but will need to get the job done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you personally. If your business only really wants a one-step landing page, then why complicate your life.
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Leadpages and Paypal
So what’s the last score?
All of them have different niches, to be sure.
Unbounce provides you flexibility when it comes to creating your pages, and it is a good pick for experienced online entrepreneurs that also have a prepared budget .
Thanks to their great collaboration tools, Instapage is the choice for those who wish to make landing pages jointly with other team members.
But the big winner in terms of simplicity, the power of its own editor and it has fantastic price range, is Leadpages. If you’re starting up, and you want to push your company forward, If you are already in the thick of it and want to give your pride and joy a increase, if you want to acquire a marketing boost that is not too complex, then that is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.