There’s little to no chance that you haven’t stumbled upon a landing page on the internet — a page with the singular goal of getting your email in exchange for free content such as e-books and online courses.
They’re useful tools for companies and generally everyone could get a fantastic use for one.
There used to be only two ways you could score a landing page for yourself.
You could build it yourself from the bottom up, relying upon coding along with your own eye and advantages to make something which was both functional and aesthetically appeasing. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
If you couldn’t do it yourself because it wasn’t your expertise, you could turn to others and ask for their professional help. You would have to surrender yourself to designers and developers who would play a psychological, verbal and fiscal tug-of-war with you as you assemble what you need to build.
Thankfully, you don’t need to rely on that. There’s a third choice.
That’s where Leadpages comes in.
It introduces itself as a tool which will make it possible for you to make your landing pages yourself, without needing to know any code, with easy and fantastic results. A significant participant in landing page builders, it is going to provide you templates to have fun with to get the job finished. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the answer to all of your problems? Is it worthwhile? What are its strengths and weaknesses?
Let us jump in and find out!
Lead By Features Leadpages Amy Hogan
Leadpages was established in 2010 by Clay Collins over at Minneapolis. With a team whose heart can be felt no matter what, the company now has over 45,000 users and is one of the top choices in helping businesses grow online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
Among the best things they’ve done is how they have made among the most powerful development programs on the market, but was able to make it easy to use and not overtly complicated. Upon using it, you’ll quickly find out that it’s pretty beginner friendly.
For said beginners, Leadpages pretty much spearheads the charge for ease of use as compared to what’s out there in the market.
And once you’re over the fear of using it, the apprehension which comes with a new instrument, it’s simple to dive deep into the features they provide and see how powerful it truly is.
Certainly one of their gems, and truly an industry standout, are their templates. They have over a 150+ beautifully designed templates ready to use, all which are categorized by purpose and industry, and are even mobile friendly.
Whatever you may need — from a capture template to your landing page for a giveaway, to page for a free manual, chances are, the template you need is right there and ready for you.
There are two kinds of templates prepared for people: Standard and Drag and Drop. One of the disadvantages to them though is you don’t actually have a lot of space to customize them. However, the standard template can’t really be tweaked or changed even if they said it could be.
When using the Drag and Drop editor, there’s a flaw in the design where the widget borders are a bit off. If you drag a particular element in, at times it snaps into the wrong place so that can be a bit frustrating. And if you delete certain elements that don’t work for you, there’s a tendency for there to be spaces you want to fill up.
In the grand scheme of things, these aren’t really huge problems, just small inconveniences. They’re not detrimental to you getting everything you want. But they could get in the way of a smooth experience, and all these are something you should be prepared for.
Aside from the landing pages itself, Leadpages also can help you produce additional powerful tools. Leadpages Amy Hogan
In the end, for them to be this popular, they need to possess more than just the principles in their arsenal. After all, what kind of pioneer would limit themselves?
One great example is”Leadboxes” — essentially beautifully designed pop-ups that will enable you to hit your mark, without being annoying. You may even go for an option to track your customer’s interactions with your pop up, allowing you to view and access data that will help you ascertain its effectiveness.
Coupled with Google Analytics, this can enable you to determine what works and what doesn’t so you can evaluate your next steps.
They also allow you to produce your personal alert bars — small bars on top of your browser’s screen that usually alerts you to a purchase or even a promo. Aside from being a helpful addition, Leadpages has made it so that it’s simple to design!
And of course, there are Leadlinks — Links you can embed in an email so that each of the recipients have to do is click once and they’ll automatically opt-in. Having an easy sign up option is always a fantastic answer to people’s aversion to complicated or time consuming sign-up processes.
One good thing which Leadpages did not forget was proper integration. They really took the lead with that and it’s insanely helpful.
In terms of connectivity, you’re allowed to connect your Leadpages to anything you need it to – email, payment processor, analytics or social media platform. Google analytics, Facebook Ads and over 40+ other options — in a world where connectivity and data imply so much, being this incorporated is a massive, enormous boon for you.
Lead By Price
Leadpages isn’t exactly inexpensive, but that is not to say it isn’t worth it. It’s worth more than the price you pay, we believe.
The conventional plan of Leadpages is $37 a month. It can go down to $25 or even $17 a month if you go for the 1-year or 2-year plan, respectively. Leadpages Amy Hogan
If you would like to become serious with it, and come armed with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you around $79 per month. Much like the standard program, should you commit to a longer plan, you can get it at $49 a month or $24 per month to get a 1-year or 2-year commitment, respectively.
And then there is the Advanced Plan Lead pages, which they recommend for marketing groups and bureaus. This is where they pull out all of the big guns and offer you pretty much everything. Here, you can purchase it for $159 per month for a 2-year lock , or at $199 a month for an yearly plan.
Take note though, you can not go monthly with Advanced.
Adding it all together, you’re going to be committing about $300 for a 1-year subscription deal Which can be little hefty, yes. But then again, for everything you are getting, it is a fairly great deal. It will never be considered as a steal, but you can say value for money for certain.
And for what it is worth, they offer a 14-day trial as well as a 30-day Money-Back Guarantee. So just in case you’re the type who’d like to try things first to see if it’s worth it, this option is there.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And truth be told, we believe it is very much worth it.
It is super novice friendly thanks to its drag and drop editor, you have over 200+ free templates to choose from (not to mention some additional paid ones) and it has excellent integration for email advertising solutions, webinars, etc.
And that is just the beginning.
While yes, it does have disadvantages like the restricted ability to tinker around with templates, the way you can not layout the reactive version of your webpage in addition to the price — that can be a little steep at the least expensive plan without great features such as A/B test pages — the pros outweigh the cons.
So next time you need a landing page, make sure to land your decision on Leadpages. It makes creating stunning landing pages that could help you do what you need to do so damn easy without sacrificing quality. And in a universe where everything is so fast and so personalized, wouldn’t you want to lead easily?
FREQUENTLY ASKED QUESTIONS Leadpages Amy Hogan
Q: Can I connect whatever I construct with Leadpages to my own domain name?
A: Yes! Each page published with Leadpages is hosted on our servers at your Leadpages domain. If you already have domain, it is really easy to link your domain name to your own leadpages account and publish it to the domain of your choice.
Q: Could I just try Leadpages first, or would I need to go all in off the bat?
A: Leadpages offers a 14-day free trial for you to check out so you can see what they have to give you!
Q: Is the Leadpages free trial a limited access version?
A: No, you’ll get free, unlimited access to a chosen Leadpages program. You can use it as if you’re a paying customer for 14-days, no strings attached. After the 14 days, you will become a paid subscriber so if it’s not for you, you really have to cancel beforehand.
Q: Could Leadpages replace my site?
A: Yes. It can work as a supplement to your existing website, or replace it altogether if you want it to. With Leadpages‘s easy to use tools, it is definitely within your reach.