In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is permitted to make aesthetically appeasing, functioning and high-conversion landing pages independently thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can help you produce the landing page that you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so that you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Landing Pages vs Leadpages
Let’s start this out by running a couple of what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes creating landing pages oh so simple. You’ve got over 130 templates to play around with, great integrations along with your favorites, market services, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a complete website should you need it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are particularly useful when you’re working as a team. Landing Pages vs Leadpages
Concerning templates, the clear winner concerning the sheer quantity and number is Instapages. They simply have so much more to pick from. Yes, you will find far more free templates with Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
If it comes to their webpage editor, however, it’s an issue of personal preference since they both do their jobs really well, but also in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based design that will assist you construct your page. It is pretty similar really to how WordPress lets you build. It’s a pretty straightforward and effortless builder that works particularly well if you are all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages employs a free for all, free-form construction port. Now you do not have to obey a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This permits you more freedom to get the design you want. Instapages will offer hints on how to correctly align your elements needless to say — they will not only leave you be with no guide — but you are free to ignore the hints and do whatever you desire.
We won’t say one is far better than other since, at the end the day, it really boils down to your own preference and type of building. As you think it over, ask yourself–Do you prefer structured order or free-for-all chaos? There is no right and wrong answer, and both can lead you to where you need to go.
It is on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really useful as components you will need when building your landing page.
In terms of pricing, Instapages is more expensive and as such, Leadpages is the preferred option here If billed annually, Leadpages’ cheapest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that’s simply their cheapest offer.
Yeah, there are a number of attributes in the least expensive plan of Instapages you’ll find only on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to mention Instapages is a bad option. If you want a more well-intentioned editor, work with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It gives various tools that are on par with Instapages, a fantastic editor and offerings that are unique to it such as Leadboxes (which allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you only wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the last segment, so lets furst concentrate on Unbounce.
Launched in 2009, Unbounce was created with the objective of assisting marketers grow their businesses via effective conversion. Flashforward to 2020 and they’ve been doing exactly that, with their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant parameters and data for your analytics — a step over what Google Analytics can offer, allowing you to correct if necessary.
Both tools are pretty easy to use. Leadpages has two editors for you to utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce includes one. The latter also uses a drag and drop interface, and it is really simple to use, with its army of templates.
Beginners will not have much problem picking up how to use the editors after a couple of tries. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
However, if we’re judging on the caliber of the editor, we’d have to give it to Unbounce. Leadpages provides two kinds of editors to appeal to two distinct sorts of men and women that want to make use of their solutions. Unbounce caters to everybody with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Landing Pages vs Leadpages
Concerning the all important templates, Leadpages has considerably more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and designed and optimized to be the most effective that they can be.
For pricing, Leadpages wins it’s standard offering of $37 a month as compared to Unbounce’s $79 a month if they’re both billed annually. That’s a significant monthly difference that may stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to advertising agencies and bigger companies. The cost point shows as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, cheaper and provides you all the luxury tools you’ll need to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — which isn’t inherently 1 to 1 match-up since , they do help you market your organization, however they do it in different ways.
First, the Fundamentals! If Leadpages helps you create Landing Pages which can help you welcome visitors and numerical their clicks into an opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages that direct the visitor towards your goal.
Both can help you and your company grow.
So that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why that is — it’s not nearly as rich and complex as ClickFunnels.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different sort of experience for the client.
That’s not taking a knock Leadpages and the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels if you require powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you’re on budget but need to get the job done without sacrificing quality or having to know one thing about code, Leadpages is right here for you personally. Why complicate your life if your business only wants a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Landing Pages vs Leadpages
So what is the final score?
They all have various niches, to be sure.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to make landing pages together with others.
But the big winner concerning simplicity, the energy of its editor and it’s fantastic price range, is Leadpages. If you are starting up, and you wish to push your business forward, If you are already in the thick of it and want to give your pride and joy a boost, if you would like to acquire a marketing boost that isn’t too complicated, then this is it.
The answer is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.