In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to create aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, of course, Leadpages.
Which of those tools will allow you to produce the landing page that you want to move forward? Will Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you could make a fully informed choice of what’s going to work best for you!
Leadpages vs Instapages Kartra vs Leadpages
Let us start this out by running a few what each tool must bring to the table.
Leadpages has that fantastic drag and drop editor that makes building landing pages a breeze. You have over 130 templates to play around with, great integrations along with your favorites, market services, payment gateways, CRMs as well detailed analytics, hosted landing pages and even the ability to produce a full site should you require it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more accessible via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that are especially helpful when you’re employed as a team. Kartra vs Leadpages
In terms of templates, the clear winner concerning the sheer quantity and number is Instapages. They just have so much more to pick from. Yes, there are far more free templates using Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but because of sheer numbers, Instapages wins this round.
As for their editors, they both undoubtedly do a fantastic job — just in different ways. So really, the winner here in this round is you.
Leadpages utilizes a drag-and-drop editor using a grid-based layout to assist you construct your page. It’s pretty similar actually to how WordPress allows you to build. It’s a pretty straightforward and easy builder which works especially well if you’re all about finding the proper spacing and getting things perfectly aligned.
On the other, Leadpages uses a very structured editor, Instapages goes the opposite direction. Instead of a grid system, Instapages employs a free for all, free-form building port. Now you do not need to follow a template and alternatively it’s possible to drag and drop your own components anywhere on the page.
This allows you freedom to get the design you desire. Instapages provides hints on how to properly align your elements needless to say — they will not only leave you be with no guide — but you’re free to ignore the hints and do anything you desire.
We will not say one is far better than other since, at the end daily, it really boils down to your preference and type of building. Would you like a guided experience which makes building even simpler and easier, or do you desire the ability to do whatever you want to as you create?
It’s on you.
One aspect wherein there is a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. Which might not seem like a good deal, but these widgets can be really helpful as elements you’ll need when building your landing page.
When it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed annually, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are a number of attributes in the least expensive plan of Instapages you will find just on the next plan of Leadpages — such as A/B Testing — but that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That’s not to say Instapages is a lousy choice. If you want a more free-form editor, work with a team and you need collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
No matter how you look at it though, Leadpages just has more value overall . It gives a plethora of tools which are on par with Instapages, a great editor and offerings which are unique to it such as Leadboxes (that permits you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
A good thing to consider though is that both offer free trials. If you want to feel the difference for yourself, as opposed to just reading about it, you can.
For us however, if you just wish to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered some of Leadpage’s strengths with the last segment, so lets furst concentrate on Unbounce.
Founded in 2009, Unbounce was made with the objective of assisting marketers develop their businesses via successful conversion. Flashforward to 2020 and they’ve been doing just that, using their number one tool being their systematic landing page editor and builder.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step above what Google Analytics may provide, allowing you to correct if necessary.
Both tools are rather simple to use. Leadpages includes two editors that you can utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also uses a drag and drop interface, and it’s quite easy to use, with its myriad of templates.
Beginners will not have much of a problem picking up how to use the editors after a couple of attempts. At the end of the day, these programs are equal when it comes to how simple it is to use their editors.
But if we are judging on the caliber of the editor, we would have to give it to Unbounce. Leadpages provides two kinds of editors to appeal to two distinct kinds of men and women who wish to make use of their services. Unbounce caters to everyone with only one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Kartra vs Leadpages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s normal offering of $37 per month as compared to Unbounce’s $79 a month if they are both billed yearly. That’s a significant monthly difference that may stack-up if utilized for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the cost point shows as much. But for everybody else, from novices, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, cheaper and offers you all the luxury tools you will have to raise and get ahead.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — two different platforms with different systems and a shared goal: building your business up.
First, the basics! If Leadpages makes it possible to produce Landing Pages that can help you welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a series of pages that direct the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So that the difference was established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different things after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, you can tell one needs more steps and effort, but will offer a different kind of experience for your client.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it offers. If all you need are landing pages, why look further?
At the end of the day we say go for ClickFunnels if you need powerful and effective funnels without the fuss and bother of having to come in with knowledge of HTML (or will need to have someone on your team which can). If you want to approach your marketing needs in an overall, overarching kind of way, with multiple moving parts that work in unison, then this should be your pick.
If you are on budget but need to get the job done without sacrificing quality or having to know one thing about code, then Leadpages is right here for you . Why complicate your life if your business only needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Kartra vs Leadpages
So what is the last score?
They all have various markets, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they produce pages with the program.
Thanks to their excellent collaboration tools, Instapage is the choice for all those who want to create landing pages together with others.
But the big winner in terms of simplicity, the power of its own editor and it has fantastic price range, is Leadpages. If you’re beginning, and you want to push your business forward, If you’re in the thick of it and want to give your pride and joy a increase, if you would like to acquire a marketing increase that is not too complex, then this is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.