In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business individual is empowered to make aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools will allow you to create the landing page you want to proceed forward? Is it possible for Leadpages to still rise and be victorious?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Instapage vs Leadpages vs Mailchimp
Let’s start this out by running down a few what each tool must bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to fool around with, great integrations with your own favorite, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete website if you need it to.
Instapages includes a unique grid-free drag and drop interface for their own editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made easy, split testing and collaboration tools that are especially helpful if you’re employed as a team. Instapage vs Leadpages vs Mailchimp
Concerning templates, the crystal clear winner concerning the sheer number and quantity is Instapages. They simply have so much more to choose from. Yes, you will find more free templates with Leadpages’ standard editor, but many will, and should, defer to the drag and drop editor because, well, it’s easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs however, both Leadpages and Instapages have great templates to provide you, undoubtedly, but because of sheer numbers, Instapages wins this round.
When it comes to their page editor though, it’s a matter of personal preference because they both do their jobs really well, but in various ways.
Leadpages utilizes a drag-and-drop editor using a grid-based layout that will help you build your page. It’s pretty similar really to how WordPress allows you to build. It is a pretty simple and easy builder which works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
On the other, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Rather than a grid , Instapages uses a free for all, free-form construction interface. Now you do not need to obey a template and instead you can drag and drop your elements anywhere on the page.
This permits you freedom to have the design you desire. Instapages will offer hints about how to properly align your elements needless to say — they will not just leave you with no help — but you’re free to ignore the hints and do whatever you desire.
We will not say one is better than other because, at the end the day, it actually boils down to your own preference and type of building. Would you like a guided experience that makes building much simpler and easier, or would you desire the capability to do whatever you want to as you create?
It’s on you.
1 facet wherein there’s a clear winning however would be the widgets, with Leadpages providing 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be quite helpful as components you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ lowest plan comes out at $25 per month while Instapage’s comes out as $149 per month.
That’s a $124 gap on a monthly basis.
And that is simply their cheapest offer.
Yeah, there are some attributes in the cheapest plan of Instapages you will find just on another plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy choice. If you’d like a more free-form editor, work with a team and you also need collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
But from how we’re looking at it, Leadpages just has more value to the price it offers. It gives various tools that are on par with Instapages, a fantastic editor and offerings which are unique to it such as Leadboxes (that permits you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which greatly expands what you can do.
If you want to see and try it on your own, the two platforms offer you 14-day free trials.
For us though, in the event that you just wish to take our word for it, then choose Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We have already covered a number of Leadpage’s strengths with the last section, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of assisting marketers grow their businesses via successful conversion. Jump to today and you can see that they’ve gone on to to achieve what they set out to, with the landing page builder as their crowning achievement.
Much like Leadpages, it permits you to build landing pages, setup onsite pop-ups and even can help you monitor relevant parameters and data to your analytics — a step above what Google Analytics can offer, enabling you to correct if needed.
You really won’t have any problems using either or. Leadpages includes two editors for you to use, the standard as well as the drag-and-drop (although we advise that you use the latter) while Unbounce includes one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners won’t have much problem picking up how to use the editors. At the end of the day, these tools are equal when it comes to how easy it is to use their editors.
But if we’re judging on the caliber of the editor, we’d need to give it to Unbounce. Leadpages offers two kinds of editors to appeal to two different kinds of men and women that want to create use of their services. Unbounce caters to everyone with just one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is worth it. Instapage vs Leadpages vs Mailchimp
Concerning the all important templates, Leadpages has significantly more than Unbounce, but that’s not to mention Unbounce’s templates are of a lower quality. They are pretty good really, and designed and optimized to be the most successful they can be.
For pricing, Leadpages wins it’s normal offering of $37 a month when compared with Unbounce’s $79 per month when they are both billed yearly. That is a substantial monthly difference that may stack-up if used for the future.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the price point reveals as much. But for everyone else out there who isn’t exactly a Multinational, then Leadpages is your choice.
It’s easy to use, more affordable and provides you all of the high-end tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — that isn’t essentially 1 to 2 1 match-up since yes, they do allow you to market your business, however they do it in varying ways.
Let’s look at the basics first, yeah? If Leadpages makes it possible to produce Landing Pages that can help you welcome visitors and numerical their clicks into an opt-in and other things, ClickFunnels permits you produce Sales Funnels — a set of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you are judging in terms of ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one needs more steps and effort, but can offer a different sort of experience for your client.
That is not taking a knock Leadpages along with the simple beauty and effectivity it offers. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have someone on your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your choice.
If you’re on budget but will need to get the job done without sacrificing quality or having to understand a single thing about code, Leadpages is perfect for you . Why complicate your life if your business only really needs a one-step landing page?
At times, all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Instapage vs Leadpages vs Mailchimp
So what is the last score?
All of them have various niches, to be sure.
Unbounce gives you flexibility when it comes to producing your webpages, and is a fantastic choice for experienced online marketers who also have a ready budget .
Instapage is for those who want to create landing pages together with others thanks to their excellent collaboration tools.
No matter how you cut it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you are starting up, and you want to push your company forward, If you’re in the thick of it and want to give your pride and joy a increase, if you want to get a marketing increase that is not too complicated, then that is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.