In the business of business, where everybody is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the regular marketer or business person is permitted to create aesthetically appeasing, functioning and high-conversion landing pages by themselves thanks to tools such Instapages, Unbounce and, needless to say, Leadpages.
Which of those tools can allow you to create the landing page you need to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Instabuilder vs Leadpages
Let us start this out by running down a few what each tool must bring to the table.
Leadpages has that great drag and drop editor that makes building landing pages a breeze. You have over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to create a complete website if you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics created simple, split testing and collaboration tools that’re especially helpful if you’re working as a team. Instabuilder vs Leadpages
Concerning templates, the clear winner in terms of the sheer quantity and number is Instapages. They just have a lot more to choose from. Yes, you will find more free templates using Leadpages’ standard editor, but most will, and should, defer to the drag and drop editor since, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
Concerning the quality of the designs though, the two Leadpages and Instapages have fantastic templates to offer you, undoubtedly, but again, because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor though, it’s a matter of personal preference because they both do their jobs really well, but also in various ways.
Leadpages uses a drag-and-drop editor with a grid-based design that will help you build your page. It is pretty similar actually to how WordPress lets you build. It’s a pretty straightforward and effortless builder that works particularly well if you’re all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages utilizes a very structured editor, Instapages goes the opposite direction. Rather than a grid system, Instapages uses a free for all, free-form construction port. Nowadays you don’t need to obey a template and alternatively it’s possible to drag and drop your elements anywhere on the page.
This allows you freedom to get the plan you desire. Instapages provides hints on how to properly align your elements of course — they won’t just leave you be with no guide — but you are free to ignore the hints and do anything you desire.
We will not say one is far better than other since, at the end daily, it actually boils down to your taste and style of building. Would you like a guided experience that makes building much simpler and easier, or would you desire the ability to do whatever you want to as you produce?
It’s on you.
One facet wherein there is a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be quite helpful as elements you’ll need when building your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest plan comes out at $25 a month while Instapage’s comes out as $149 per month.
That is a $124 difference on a monthly basis.
And that is simply their lowest priced offer.
Yeah, there are a number of features in the least expensive plan of Instapages you will find only on another plan of Leadpages — for example A/B Testing — but again, that’s still $124 versus $49.
In the end of the day, we are going with Leadpages for this one. That’s not to mention Instapages is a bad option. If you want a more free-form editor, regularly collaborate with a team and you require collaboration tools and don’t mind the steep price, then by all means, Instapages could be the one for you.
But from the way we’re considering it, Leadpages only has more value to the price it provides. It gives a plethora of tools which are on par with Instapages, a great editor and offers which are unique for this such as Leadboxes (which allows you to create your own pop-ups via the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which greatly expands what you can do.
If you want to view and try it on your own, both programs offer you 14-day free trials.
For us however, if you just want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered a number of Leadpage’s strengths with the last segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was made with the goal of helping advertisers grow their businesses via successful conversion. Flashforward to 2020 and they’ve been doing exactly that, with their number one instrument being their systematic landing page builder and editor.
Similar to Leadpages, it permits you to build landing pages, set-up onsite pop-ups and even helps you monitor relevant parameters and data for your analytics — a step above what Google Analytics may provide, allowing you to correct if necessary.
Both tools are pretty easy to use. Leadpages has two editors that you can use, the standard as well as the drag-and-drop (though we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it is quite easy to use, with its army of templates.
Beginners will not have much of a problem picking up how to use the editors after a few tries. At the end of the day, these programs are even when it comes to how easy it is to use their editors.
However, if we’re judging on the quality of the editor, then we would need to give it to Unbounce. Leadpages provides two types of editors to appeal to two different sorts of people that want to create use of their solutions. Unbounce caters to everybody with only one. Yes it might not be as straightforward as Leadpage’s, but the extra effort is well worth it. Instabuilder vs Leadpages
In terms of the all important templates, Leadpages has significantly more than Unbounce, but that is not to say Unbounce’s templates are of a low quality. They are pretty good really, and designed and optimized to be the most successful they may be.
For pricing, Leadpages wins with it’s standard offering of $37 per month as compared to Unbounce’s $79 a month if they are both billed yearly. That is a substantial monthly difference that can stack-up if used for the future.
At the end of the day, Unbounce, using its pricing and innovative features is more catered to advertising agencies and bigger businesses. The price point shows just as much. But for everyone, from novices, small business owners and start-ups. Leadpages is the way to go.
It is easy to use, cheaper and offers you all of the luxury tools you’ll have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a quick bonus match-up, we are going to be comparing Leadpages with ClickFunnels — that is not inherently 1 to 2 1 match-up since , they do allow you to market your organization, however they do it in different ways.
Let’s look at the basics first, yeah? If Leadpages helps you produce Landing Pages that could help you welcome visitors and numerical their clicks into a opt-in and other things, ClickFunnels allows you create Sales Funnels — a series of pages that lead the visitor towards your objective.
Both will unlock your business and help it reach new heights.
So now that that the difference was established, how do they fare? Well, if you’re judging concerning ease of use and cost, Leadpages goes for the the lead and wins by a mile. But then again, it’s kind of easy to see why — it’s simply not as complex and deep as ClickFunnels was designed to be. They’re both different things after all.
Even in their name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different sort of experience for your client.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
At the end of the day we say choose ClickFunnels should you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or need to have someone on your staff that can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in unison, then this should be your pick.
If you’re on budget but will need to get the work done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only needs a one-step landing page?
Keeping it simple occasionally could be the most effective move you could make.
Who Takes the Lead? Instabuilder vs Leadpages
So what is the final score?
They all have various niches, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for all those who want to make landing pages jointly with other people thanks to their excellent collaboration tools.
No matter how you look at it, objectively, because of its power but also its simplicity and pricing, Leadpages is the winner. If you’re beginning, and you wish to push your business forward, If you’re in the thick of it and want to present your pride and joy a boost, if you would like to acquire a marketing boost that is not too complicated, then that is it.
The solution is this.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You justneed to follow its lead.