In the business of business, where everyone is aware of the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business person is empowered to make aesthetically pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, needless to say, Leadpages.
Which of these tools will allow you to produce the landing page that you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We have taken the liberty of comparing Leadpages against them so that you could make a fully informed decision of what will work best for you!
Leadpages vs Instapages Infusionsoft Landing Page vs Leadpages
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages has that great drag and drop editor which makes building landing pages a breeze. You have over 130 templates to fool around with, great integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages and even the ability to produce a complete website should you require it to.
Instapages has a distinctive grid-free drag and drop interface for their own editor, over 200 free templates to use with much more available via Envato, a great deal of integrations, analytics created easy, split testing and collaboration tools that’re especially helpful when you’re employed as a team. Infusionsoft Landing Page vs Leadpages
In the battle of the templates, the quick win is handed to Instapages solely for the sheer number they have. They simply have a lot more to choose from. Yes, you will find far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is simpler. These templates are also well designed to intrigue visitors to stay longer and click on.
In terms of the quality of the designs however, both Leadpages and Instapages have fantastic templates to provide you, without a doubt, but because of sheer numbers, Instapages wins this round.
When it comes to their webpage editor, however, it is a matter of personal preference since they do their jobs really well, but also in different ways.
Leadpages utilizes a drag-and-drop editor with a grid-based layout that will assist you build your page. It is pretty similar really to how WordPress lets you build. It’s a fairly simple and effortless builder which works especially well if you’re all about finding the right spacing and getting things perfectly organized.
On the flip side, Leadpages uses an extremely structured editor, Instapages goes the opposite direction. Instead of a grid , Instapages employs a free for all, free-form construction interface. Nowadays you don’t need to follow a template and instead you can drag and drop your elements anywhere on the page.
This allows you more freedom to get the plan you want. Instapages provides hints on how to correctly align your elements needless to say — they will not just leave you with no help — but you’re free to ignore the suggestions and do whatever you want.
We won’t say one is far better than other because, at the end daily, it really boils down to your own taste and type of building. Would you like a guided experience that makes building much simpler and easier, or do you want the capability to do whatever you need to as you produce?
It is on you.
One facet wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. Which might not seem like a lot, but these widgets can be really helpful as components you will need when constructing your landing page.
In terms of costs, Instapages is more expensive and as such, Leadpages is the preferred option here If billed yearly, Leadpages’ cheapest program comes out at $25 a month while Instapage’s comes out as $149 per month.
That’s a $124 difference on a monthly basis.
And that is just their lowest priced plans.
Yeah, there are a number of features in the least expensive plan of Instapages you will find just on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to go with Leadpages here. That is not to say Instapages is a lousy choice. If you want a more well-intentioned editor, work with a team and you require collaboration tools and do not mind the steep cost, then by all means, Instapages could be the one for you.
No matter how you look at it though, Leadpages is simply more worth it.. It offers a plethora of tools that are on par with Instapages, a great editor and offers which are unique for this such as Leadboxes (that allows you to make your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits and the Website Builder, which considerably expands what you can do.
If you would like to see and try it for yourself, the two platforms offer 14-day free trials.
For us however, if you just want to take our word for it, then go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous section, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the goal of helping advertisers grow their businesses via successful conversion. Jump to today and you can see that they’ve managed to achieve what they set out to, with the landing page builder as their centerpiece
Much like Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even can help you monitor relevant data and parameters for your analytics — a step above what Google Analytics can offer, enabling you to correct if necessary.
Both tools are pretty easy to use. Leadpages includes two editors that you can use, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce has one. The latter also utilizes a drag and drop interface, and it’s really easy to use, together with its myriad of templates.
Beginners won’t have much problem picking up how to use the editors after a few tries. At the end of the day, these tools are even when it comes to how simple it is to use their editors.
When simply discussing the about the quality of the editor, then Unbounce is the winner. Leadpages offers two types of editors to cater to two different kinds of people who wish to make use of their services. Unbounce caters to everyone with just one. Yes it might not be as simple as Leadpage’s, but the excess effort is well worth it. Infusionsoft Landing Page vs Leadpages
Concerning the all critical templates, Leadpages has considerably more than Unbounce, but that’s not to say Unbounce’s templates are of a low quality. They are pretty good really, and optimized and designed to be the most effective they may be.
For pricing, Leadpages wins it’s normal offering of $37 a month as compared to Unbounce’s $79 per month if they are both billed yearly. That is a significant monthly difference that can stack-up if utilized for the long run.
In the end, the truth is that Unbounce was made more for big businesses and even ad or marketing agencies, and not exactly small business owners. Even the price point shows just as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s simple to use, cheaper and offers you all of the luxury tools you will have to grow and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to create Landing Pages which could help you welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels allows you produce Sales Funnels — a set of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So that the gap has been established, how do they fare? Well, if you’re judging in terms of ease of use and price, Leadpages goes for the the lead and wins by a mile. But it’s clear as to why this is — it is not nearly as rich and complex as ClickFunnels.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but can offer a different kind of experience for the customer.
That’s not taking a knock on Leadpages and the simple beauty and effectivity it offers. If landing pages are your only needs, and you don’t need anything more, why push it?
So In conclusion we say go for ClickFunnels if you require powerful and productive funnels without the fuss and bother of needing to come in with knowledge of HTML (or will need to have someone in your staff that can). If you’d like your promotion solution to be all in a single, if you need it to flow and move to be an orchestra that reacts to a yet, this is the right choice.
If you are on budget but will need to find the job done without sacrificing quality or having to understand one thing about code, then Leadpages is perfect for you . Why complicate your life if your business only really needs a one-step landing page?
Sometimes , all you really need to do to make the right choice is to keep it simple.
Who Takes the Lead? Infusionsoft Landing Page vs Leadpages
So what’s the final score?
They all have different markets, to be certain.
Unbounce was designed for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Instapage is for all those who wish to make landing pages together with other people thanks to their great collaboration tools.
But the big winner in terms of simplicity, the energy of its own editor and it’s fantastic price range, is Leadpages. If you’re starting up, and you wish to push your business forward, If you are in the thick of it and wish to present your pride and pleasure a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the solution.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to follow its lead.