In the business of business, where everyone knows the power of landing pages and its effect on marketing, tools have been created so that anyone can make and use them without needing outside help.
Now, the everyday marketer or business individual is permitted to make visually pleasing, functioning and high-conversion landing pages by themselves thanks to resources such Instapages, Unbounce and, of course, Leadpages.
Which of these tools will allow you to create the landing page you want to proceed forward? Can Leadpages still come out on top when pushed up against the competition?
We’ve taken the liberty of comparing Leadpages against them so you can make a fully informed choice of what will work best for you!
Leadpages vs Instapages Builderall vs Leadpages
Let us start this out by running down a couple of what each tool has to bring to the table.
Leadpages is blessed with a drag and drop editor that makes making landing pages oh so simple. You’ve got over 130 templates to fool around with, fantastic integrations along with your favorites, market solutions, payment gateways, CRMs as well comprehensive analytics, hosted landing pages as well as the capacity to create a full site should you require it to.
Instapages includes a distinctive grid-free drag and drop interface for their editor, over 200 free templates to use with even more available via Envato, a lot of integrations, analytics made simple, split testing and collaboration tools that are particularly helpful when you’re working as a team. Builderall vs Leadpages
In the battle of the templates, the easy win is handed to Instapages solely for the sheer number they have. They simply have so much more to pick from. Yes, you will find far more free templates with Leadpages’ standard editor, but many will, and ought to, defer to the drag and drop editor because, well, it is easier. These templates are also well designed to intrigue visitors to stay longer and click on.
The quality of designs is another thing altogether though. Both have awesome options for you to choose from, but since Instapages just has so much on its side, it still takes the victory.
When it comes to their webpage editor, however, it’s an issue of personal preference because they do their jobs really well, but in various ways.
Leadpages uses a drag-and-drop editor using a grid-based layout to help you construct your page. It is pretty similar really to how WordPress allows you to build. It’s a pretty simple and easy builder that works especially well if you are all about finding the right spacing and getting things perfectly aligned.
As lead pages leans into structure for its editor, Instapages accepts chaos. Instead of a grid system, Instapages employs a free for all, free-form construction port. Nowadays you don’t have to obey a template and instead it’s possible to drag and drop your own elements anywhere on the page.
This allows you more freedom to have the design you want. Instapages provides suggestions about how to properly align your elements of course — they won’t just leave you be with no help — but you are free to ignore the suggestions and do anything you want.
We won’t say one is better than other since, at the end the day, it actually boils down to your taste and type of building. Would you like a guided experience that makes building even simpler and easier, or do you desire the ability to do whatever you want to as you create?
It’s on you.
One aspect wherein there’s a clear winning however is the widgets, with Leadpages offering 18 widgets to Instapage’s 11. That may not seem like a lot, but these widgets can be really helpful as elements you will need when building your landing page.
If it comes to cost, Leadpages kind of wins again, with Instapages coming off as the more expensive choice. If billed yearly, Leadpages’ cheapest program comes out at $25 per month while Instapage’s comes out as $149 a month.
That is a $124 difference on a monthly basis.
And that is just their cheapest plans.
Yeah, there are some features in the cheapest plan of Instapages you will find only on the next plan of Leadpages — such as A/B Testing — but again, that’s still $124 versus $49.
Overall, we have to choose Leadpages here. That’s not to say Instapages is a lousy option. If you’d like a more free-form editor, regularly collaborate with a team and you also require collaboration tools and don’t mind the steep cost, then by all means, Instapages would be the one for you.
But from the way we are looking at it, Leadpages just has more value to the price it offers. It offers a plethora of tools that are on par with Instapages, a fantastic editor and offerings which are unique to it like Leadboxes (that allows you to create your own pop-ups through the drag and drop editor), Leadlinks, Leaddigits along with the Website Builder, which considerably expands what you can do.
If you would like to view and try it for yourself, the two platforms offer 14-day free trials.
For us however, if you only want to take our word for it, go for Leadpages.
Leadpages vs Unbounce
For the next round, we’re going to be comparing Leadpages and Unbounce
We’ve already covered some of Leadpage’s strengths with the previous segment, so lets furst focus on Unbounce.
Founded in 2009, Unbounce was created with the objective of helping marketers develop their businesses via successful conversion. Flashforward to 2020 and they’ve been doing exactly that, using their number one tool being their systematic landing page builder and editor.
Similar to Leadpages, it allows you to build landing pages, set-up onsite pop-ups and even helps you track relevant parameters and data to your analytics — a step above what Google Analytics can provide, allowing you to adjust if necessary.
Both tools are pretty easy to use. Leadpages has two editors that you can utilize, the standard as well as the drag-and-drop (although we recommend you use the latter) while Unbounce has one. Unbounce also has a similar drag and drop interface that’s bolstered by an insane amount of templates and it’s ease of use.
After just a few tries, beginners will not have much of a problem picking up how to use the editors. At the end of the day, these programs are even when it comes to how easy it is to use their editors.
But if we’re judging on the quality of the editor, then we’d need to give it to Unbounce. Leadpages provides two types of editors to cater to two different kinds of people that wish to make use of their solutions. Unbounce caters to everyone with just one. Yes it may not be as simple as Leadpage’s, but the extra effort is worth it. Builderall vs Leadpages
You won’t be disappointed with the quality of templates they have as they’re made to be easy to use and effective.
For pricing, Leadpages wins with it’s standard offering of $37 a month when compared with Unbounce’s $79 per month if they’re both billed yearly. That’s a significant monthly difference that may stack-up if used for the future.
At the end of the day, Unbounce, with its pricing and advanced features is more catered to marketing agencies and larger companies. Even the cost point reveals as much. But for everybody else, from beginners, small business owners and start-ups. Leadpages is the way to go.
It’s easy to use, more affordable and offers you all the luxury tools you’ll have to raise and get forward.
Bonus Round: Leadpages vs ClickFunnels
As a little extra thrown in, we’ll be comparing Leadpages and ClicKFunnels — 2 different platforms with different systems and a shared goal: building your business up.
Let’s look at the basics first, yeah? If Leadpages makes it possible to produce Landing Pages which could enable you to welcome visitors and covert their clicks right into a opt-in and other things, ClickFunnels permits you create Sales Funnels — a series of pages that direct the visitor towards your goal.
Both will unlock your business and help it reach new heights.
So now that that the gap has been established, how do they fare? Well, if you’re judging concerning ease of use and price, Leadpages goes for the the lead and wins by a mile. But then again, it’s easy to see why — it’s simply not as complicated and deep as ClickFunnels was designed to be. They’re two different beasts after all.
Just looking at the name: “Landing Pages” vs “Sales Funnels”, it is possible to tell one requires more steps and effort, but will offer a different kind of experience for your client.
That’s not taking a knock on Leadpages along with the simple beauty and effectivity it gives. If landing pages are your only requirements, and you don’t need anything more, why push it?
So In conclusion we say choose ClickFunnels should you need powerful and productive funnels without the fuss and bother of having to come in with knowledge of HTML (or need to have somebody on your staff which can). If you want to tackle your marketing needs in an overall, overarching kind of way, with a lot of moving parts that work in tandem, then this should be your choice.
If you are on budget but will need to get the work done without sacrificing quality or having to know a single thing about code, then Leadpages is perfect for you . If your business only really wants a one-step landing page, then why complicate your life.
Keeping it easy sometimes may be the most effective move you could make.
Who Takes the Lead? Builderall vs Leadpages
So what’s the last score?
They all have various niches, to be certain.
Unbounce was created for experts and entrepreneurs who will benefit with the flexibility it can provide them as they design pages with the program.
Thanks to their great collaboration tools, Instapage is the choice for all those who want to create landing pages jointly with others.
But overall, the big winner in terms of simplicity, the energy of its own editor and it has fantastic price range, is Leadpages. If you’re beginning, and you want to push your business forward, If you are in the thick of it and want to give your pride and pleasure a increase, if you would like to get a marketing increase that isn’t too complex, then this is it.
This is the answer.
All the tools in the world will mean nothing if the design is bad so be sure to not only choose the perfect tool but learn what is the best design.
You just have to let it.