If you’ve been on the internet, well, you have encountered a landing page — a page whose sole purpose is to usually grab your email address in exchange for something such as an e-book or a free internet class of types.
They are helpful tools for companies and most everyone could find a good use for one.
Earlier, there were two routes you could take to be able to land onto a superb landing page.
You could build it yourself from the bottom up, relying upon coding and your eye and strengths to make something that was both functional and aesthetically pleasing. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
If you could not do it yourself since it was not your specialty, you could turn to other people and request their professional help. You would have to surrender to designers and developers who would play a mental, verbal and financial tug-of-war with you as you assemble exactly what you want to build.
Thankfully, you don’t need to rely on that. There’s a 3rd option.
That is where Leadpages comes in.
It presents itself as a tool that will make it possible for you to create your landing pages yourself, without the need to know any code, with simple and great results. A giant in the landing page builder game, Leadpages will give you the templates you need to start making. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the answer to all your problems? Is it worthwhile? What are its strengths and weaknesses?
Let us jump in and find out!
Lead By Features Brian Solis Leadpages
Leadpages was created in 2010 by Clay Collins over at Minneapolis. With a team whose passion can be felt at all times, the company now has over 45,000 users and is one of the top choices in helping businesses better themselves online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
One of the best things they’ve done is how they’ve made one of the most powerful growth tools out there, but was able to make it easy to use rather than being overtly complicated. when you use it, you’ll quickly find out that it’s pretty beginner friendly.
For new users out there, that really sets the tone for what Leadpages is about.
And once you’ve shed the fear of trying something new, you’ll discover how amazing it is for you and your business.
One of their gems, and truly an industry standout, are their own templates. They have over a 150+ beautifully designed templates ready to use, all which can be categorized by industry and purpose, and are even mobile friendly.
Anything you will need — from a capture template into your landing page for a giveaway, to webpage for a free manual, odds are, the template you need is right there and ready for you.
Getting into specifics, Leadpages has two kinds, Drag and Drop, and Standard. Among the disadvantages for them though is that you don’t really have a lot of space to customize them. Sadly, the standard template can’t really be tweaked or changed even if they said it could be.
While using the Drag and Drop editor, there is a flaw in the layout where the widget borders are somewhat off. When you drag a specific element in, sometimes it snaps into the incorrect place so that may be a little frustrating. And in the cases wherein you delete elements that you don’t agree with, the blank spaces need to be filled up by you.
Are these significant flaws? No, of course not. They are not detrimental to you getting what you need. However, they can get in the way of a smooth experience, and these are some things you should be ready for.
Aside from the landing pages itself, Leadpages also helps you produce additional powerful tools. Brian Solis Leadpages
In the end, for them to become this popular, they need to have more than just the basics in their toolbox. After all, what kind of leader would limit themselves?
One really good example is”Leadboxes” — essentially beautifully designed pop-ups that will enable you to reach your mark, without being annoying. You can even see how effective it can be by enabling an option wherein you can track your customers interactions with your pop-ups.
Coupled with Google Analytics, this could enable you to determine exactly what works and what does not so that you can evaluate your next steps.
They also allow you to make your own alert bars — little bars found at the top of your browser’s display that usually alerts you to a sale or even a promo. And as an added bonus, Leadpages made it really easy to design!
And needless to say, you will find Leadlinks — Links you can embed in an email so that each of the receivers must do is click and they’ll automatically opt-in. Having an simple sign up option is always a wonderful answer to people’s dislike for complicated or time consuming sign-up processes.
A good thing that Leadpages didn’t forget was appropriate integration. They really took the lead with that and it’s insanely useful.
You can connect your own Leadpages with pretty much any email, payment processor, social media platform, analytics program and more. Google analytics, Facebook Advertising and over 40+ other choices — in a universe where connectivity and data imply a lot, being this integrated is a huge, enormous boon for you.
Lead By Price
Leadpages isn’t cheap, but that’s not to say it is not worth it. It’s worth more than the price you pay, we believe.
The standard strategy of Leadpages is $37 per month. It can go down to $25 or even $17 per month if you go for the 1-year or 2-year plan, respectively. Brian Solis Leadpages
If you would like to become serious with it, and come armed with AB testing, Leaddigits, and Leadlinks, then the Pro Plan will cost you around $79 per month. Much like the normal plan, should you commit to a longer strategy, you can get it at $49 per month or $24 per month to get a 1-year or 2-year commitment, respectively.
And finally there is the Advanced Plan Lead pages, which they recommend for marketing teams and agencies. This is the plan where they pull out all of the big guns and give you pretty much everything. Here, you can purchase it for $159 per month for a 2-year lock , or at $199 a month for an yearly plan.
Take note though, you can’t go monthly with Advanced.
If you add this up, even in the standard plan on a 1-year commitment you are going to be spending $300. Which can be little hefty, yes. But again, for all you’re getting, it’s a fairly good deal. It will never be regarded as a steal, but you can say value for money for certain.
And for what it’s worth, they supply a 14-day trial as well as a 30-day Money-Back Guarantee. So just in case you’re the type who’d like to try things first to see if it’s worth it, this option is there.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And In all honesty, we believe it is very much worth it.
It’s super novice friendly as a result of its drag and drop editor, you’ve got over 200+ free templates to choose from (not to mention some additional paid ones) and it has wonderful integration for email marketing solutions, webinars, etc.
And that is just the tip of this iceberg, honestly.
While it does have cons like the restricted ability to tinker around with templates, how you can not design the responsive version of your webpage in addition to the cost — which can be a little steep in the least expensive plan without great features like A/B test webpages — the pros outweigh the cons.
So next time you need a landing page, make sure to land your decision on Leadpages. It makes creating stunning landing pages which could help you do what you have to do so damn simple without sacrificing quality. And in a world where everything is so quick and so personalized, wouldn’t you want to lead with ease?
FREQUENTLY ASKED QUESTIONS Brian Solis Leadpages
Q: Can I link whatever I build with Leadpages to my domain?
A: Yes! Every page published with Leadpages is hosted on our servers at your Leadpages domain. If you currently have domain, it is really easy to connect your domain name to your leadpages accounts and publish it to the domain of your choice.
Q: Does Leadpages come with a free trial, or do I have to buy it to use it?
A: Leadpages gives out a 14-day free trial that you can check out so you can see what they have to give you!
Q: When I use the Free Trial, will the version of Leadpages I will be using be restricted?
A: No, you are going to receive free, unlimited access to your preferred Leadpages plan. You may use it as though you’re a paying customer to get 14-days, no strings attached. After the 14 days, you will become a paid subscriber so if it is not for you, you really have to cancel beforehand.
Q: Could Leadpages replace my site?
A: Yes. It can act as a supplement to your current site, or replace it entirely if you’d like it to. With Leadpages‘s simple to use tools, it’s definitely within your reach.