If you have been around the internet, well, you’ve come across a landing page — a page whose sole purpose is to usually grab your email address in exchange for a thing like an e-book or a free internet course of types.
They are helpful tools for businesses and most everyone could get a good use for one.
There used to be only two ways you could score a landing page for yourself.
You can build one yourself from the bottom up, relying upon coding and your eye and strengths to create something which was both functional and aesthetically pleasing. At the end of the day, the goal is to make a landing page that will encourage your viewers to click on them.
Asking for expert assistance might even be an option since you would not be able to do it yourself. You would have to surrender to designers and programmers who would play a psychological, verbal and financial tug-of-war with you as you build what you need to build.
Good thing, you don’t need to rely on that. There’s a 3rd option.
That is where Leadpages comes in.
It presents itself as a tool that will make it possible for you to make your landing pages on your own, without the need to understand any code, with simple and fantastic results. A giant in the landing page builder market, Leadpages will give you the templates you need to start making. Granting this is a new technology (as shown in this study done in 2016 about existing libraries for web design tools) this is a great third option for your needs
So is it the solution to all your problems? Is it worth it? What are its strengths and weaknesses?
Let’s jump in and discover!
Lead By Features Bob Jenkins Manager of Marketing Education at Leadpages
Leadpages was created in 2010 by Clay Collins over at Minneapolis. With a team whose passion can be felt no matter what, the company now has over 45,000 users and is one of the top choices in helping businesses grow online. Don’t believe us? See how easy it is yourself thanks to this handy tutorial by Yes to Tech:
One of the best things they’ve done is how they’ve made one of the most powerful growth programs on the market, but managed to make it easy to use rather than being overtly complicated. Upon using it, you’ll immediately find out that it’s pretty beginner friendly.
For new users out there, that sets the tone for what Leadpages is about.
And once you’re past the fear of using it, the apprehension that comes with a new tool, it’s simple to dive deep into the features they offer and see how powerful it really is.
Having premade designer templates places them in an advantage because they’re the only product that have it. They have more than a 150+ beautifully designed templates ready to use, all of which are categorized by industry and purpose, and therefore are even mobile friendly.
Anything you will need — by a capture template to a landing page for a giveaway, to webpage for a free guide, odds are, the template you need is right there and ready for you.
There are two types of templates ready for individuals: Standard and Drag and Drop. One of the cons to them though is you don’t really have a lot of room to personalize them. Sadly, the standard template can’t really be touched or changed even if they said it could be.
Not everything is perfect though as using the Drag and Drop editor, a glitch occurs making the boundaries off-center. If you drag a specific element in, sometimes it slips to the wrong place so that can be a bit frustrating. And if you delete specific elements that don’t work for you, there is a trend for there to be spaces you need to fill up.
In the grand scheme of things, these aren’t really major problems, just small inconveniences. They are not detrimental to you getting everything you want. However, they can get in the way of a smooth experience, and all these are some things you should be ready for.
Besides the landing pages itself, Leadpages also can help you create additional powerful tools. Bob Jenkins Manager of Marketing Education at Leadpages
In the end, for them to be this popular, they will need to have more than just the principles in their toolbox. After all, what kind of pioneer would limit themselves?
One great example would be”Leadboxes” — basically beautifully designed pop-ups that’ll enable you to reach your mark, without it being bothersome. You can even determine how effective it can be by activating an option wherein you can track your customers interactions with your pop-ups.
Coupled with Google Analytics, this could enable you to determine what works and what does not so that you can evaluate your next actions.
They also permit you to produce your own alert bars — small bars on top of your browser’s display that usually alerts you to a sale or even a promo. And as an extra bonus, Leadpages made it really easy to design!
And of course, there are Leadlinks — Links you can embed in an email so that each of the recipients have to do is click and they’ll automatically opt-in. Since individuals are usually allergic to complicated sign ups, having this easy choice is a big plus in your side.
One good thing that Leadpages didn’t overlook was proper integration. They really took the lead with that and it is insanely helpful.
You can join your Leadpages with pretty much any email, payment processor, social media app, analytics program and more. Google analytics, Facebook Ads and over 40+ other options — in a world where data and connectivity mean a lot, being this integrated is a huge, huge boon for you.
Lead By Price
Leadpages is not exactly inexpensive, but that is not to say it is not worth it. It’s worth more than the price you pay, we believe.
The standard strategy of Leadpages is $37 per month. It can go down to $25 or even $17 a month if you go for the 1-year or 2-year plan, respectively. Bob Jenkins Manager of Marketing Education at Leadpages
When you want to get serious though, and go for things such as AB testing, Leaddigits and Leadlinks, then you should go for the Pro Plan at $79 per month. Much like the normal plan, should you commit to a more comprehensive plan, you can get it in $49 a month or $24 a month for a 1-year or 2-year commitment, respectively.
And finally there is the Advanced Plan Lead pages, which they recommend for marketing teams and bureaus. That is where they pull out all the big guns and give you pretty much everything. Here, you can purchase it for $159 a month for a 2-year lock , or at $199 a month for an yearly plan.
There is no monthly price option for Advanced though, so take note.
Should you add this up, even at the standard plan on a 1-year commitment you are going to be spending $300. Which could be bit hefty, yes. But then again, for all you’re getting, it is a pretty good deal. It will never be considered as a steal, but you can say value for money for certain.
And for what it’s worth, they supply a 14-day trial in addition to a 30-day Money-Back Guarantee. So in case it’s not for you, it’s simple enough to rectify this decision.
Lead by Worth
So at the end of the day, is Leadpages worthwhile?
And truth be told, we believe it is very much worth it.
It is super novice friendly thanks to its drag and drop editor, so you’ve got over 200+ free templates to choose from (not to mention some additional paid ones) and it has excellent integration for email advertising services, webinars, etc.
And that’s just the beginning.
While yes, it does have cons like the limited ability to tinker around with templates, how you can not layout the reactive version of your webpage in addition to the price — which can be a little steep in the least expensive plan without good features like A/B test webpages — the pros outweigh the cons.
So when you have to make that next landing page, frankly, go for Leadpages. It makes creating stunning landing pages that can help you do what you need to do so damn simple without sacrificing quality. Personalization is one of the most powerful tools we have today, and as such it can help us lead our businesses and interests into new heights, with ease.
FREQUENTLY ASKED QUESTIONS Bob Jenkins Manager of Marketing Education at Leadpages
Q: Can I link whatever I build with Leadpages to my own domain name?
A: Yes! Each page published with Leadpages is hosted on our servers in your Leadpages domain. If you already have domain, it is really easy to connect your domain to your leadpages account and publish it to the domain of your choosing.
Q: Could I just try Leadpages initially, or do I have to go all in off the bat?
A: Leadpages offers a 14-day free trial that you can test out so you can see what they have to offer!
Q: After I use the Free Trial, will the edition of Leadpages I’ll be utilizing be restricted?
A: No, you’ll receive free, unlimited access to a chosen Leadpages plan. You can use it as though you’re a paying customer for 14-days, no strings attached. Once the 14 days are up, you’ll automatically transform into a paid subscriber, so be sure to cancel before that, in case you’re not convinced you need Leadpages in your life .
Q: Can Leadpages replace my site?
A: Yes. It can act as a supplement to your current website, or replace it entirely if you’d like it to. With Leadpages‘s easy to use tools, it is definitely within your reach.